Marketo: a powerful marketing tool
February 06, 2021
Marketo: a powerful marketing tool
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Sales Insight
Overall Satisfaction with Marketo
We support other organizations in setting up Marketo Instance and support them with their regular Marketing Campaigns. This is being used by our Marketo Team that works on the campaign setup, lead scoring, velocity scripting, landing pages, and emails setup.
- Email activity tracking
- Marketing campaigns
- Munchkin tracking
- Bulk merge functionality on a person not provided
- The landing page doesn't have modules like email 2.0 where we can remove the modules that are not being used.
- Can be expensive for small businesses.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Increase new sales
- Alerting customers on renewals
- Lead management
- Increasing revenue by cross-sell or upsell
Marketo has better options on campaigns and lead reporting than Pardot and Hubspot.
100,000 to 250,000