Once you have tested Marketing Automation, you are addicted!
Overall Satisfaction with Marketo
Marketo is being used by the lead gen department across all regions. We are using the tool to run all our marketing campaigns, qualify leads to be pushed to SFDC, and report on KPIs.
- Easy to learn even for non-technical people or people with no background in marketing automation, fast ramp-up phase - within a couple of weeks after launch you can start with some basic campaigns and then get more sophisticated.
- Basic integrations and tasks are easy to complete, most of the features are really intuitive, cloning and automation is available for most scenarios (e.g. emailing, programs, processes).
- Support big customer databases, performances are good.
- Active community, rich documentation and knowledge base.
- Performance has improved a lot in past years but could be even better!
- Mass update should be extended to some assets beyond landing pages, like for instance emailings or query strings.
- It would be great if there were more advanced users to share experience with in EMEA, especially in France.
I wasn't part of the decision-making process.
1 to 5 million
Adobe Marketo Engage Feature Ratings
Using Marketo
20 - lead gen, marketing ops
3 - marketing ops
- Emailing campaigns
- Scoring
- Lead management
- Divided our Paid Search budget by 4 with same results or even better
- 3-5 of answer rates (filled out forms/invited)
- Reduce our unsubscribed rate to 0.2%