Item: Metadata.io
Rating: 8
Author: Dorottya Kiss

Use Cases and Deployment Scope

We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great that we can easily launch campaigns on multiple platforms with a few clicks, and that we are able to see the aggregated performance of different audiences and ads in one place - not having to manually download reports from different ad managers. Our customer success team was eager to help to set up the system and educate us along the way.

Pros and Cons

Intuitive UI
Report on audiences and ads
Easy campaign setup on multiple ad platforms

Editing the currently running campaigns instead of having to create a new one to change small things
Quicker rollout of new platforms and Hubspot integration

Most Important Features

Easy campaign management
Cross channel reporting
Easy ad asset upload

Return on Investment

Increased CTRs on Facebook
Valuable leads through Facebook
Less time spent on creating campaigns

Ease of Integration

We needed the customer success team's help with conversion tracking, especially with forms. But the team jumped in and helped us quickly.

Alternatives Considered

Clearbit and 6sense

We choose Metadata.io because their solution would bring B2B targeting on all platforms. Other providers only offer this feature only on Facebook. Metadata.io also works as a campaign management platform, meanwhile, other providers only create audiences that are pushed to the individual platforms. The pricing structure was also more favorable because the monthly fee includes unlimited users and unlimited audiences - as compared to other solutions, where the fee is tiered for seats and audiences. If you want to test audiences and ads in an agile manner and at scale, Metadata.io is your go-to solution. No brainer.

Key Insights

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

Likelihood to Recommend

Use Metadata.io if: You have a well-described target audience and you want to reach them on non-B2B platforms as well, not just on Linkedin. You want to see ad and audience performance across different platforms. It saves a lot of time and helps generate insights quicker. You have a decent budget and you don't need to micro-manage and adjust the campaigns, budgets, ads every other day, then Metadata.io's campaign creation will work as a charm for you.

Unlimited campaign experimentation without the hassle

Overall Satisfaction with Metadata.io