Item: ON24
Rating: 10
Author: Maggie Whelan

Use Cases and Deployment Scope

ON24 has been the backbone of our digital events platform since COVID hit. They have been nothing but helpful and resourceful with any technical questions we have. We have gotten much positive feedback from our customers with how user friendly the portal is as well as the extensive reporting provided. Would recommend to any company.

Pros and Cons

Support.
Reporting.
User friendly interface.

Question box on portal is a bit confusing.
Having webcast producers from the team has its risks.

Return on Investment

New business for pipeline.
Upselling.
Renewal.

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Track registration and attendance
Enable sales follow-up

COVID-19 Impact

We use the platform for all digital events and landing pages which has taken off during COVID.

Scalability

There is always room for improvement here and I think scaling up online experience would help us sell more products and gain more business.

Likelihood to Recommend

We use ON24 particularly for gathering leads and providing our customers with extensive reporting. It has allowed us to reach different groups we normally wouldn’t reach and have the support needed for technical questions.

Great platform!

Overall Satisfaction with ON24