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ON24 Integration Matters
May 15, 2021

ON24 Integration Matters

risa coleman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 was used for our annual partner summit. It is also used in other departments. In our particular case, it addresses the business problem of communicating to our partners on our annual program changes, updates and insights from executive leadership.
  • Helpful recommendations based on the parameters of my program.
  • Able to arrange last minute tech support for rehearsal and recordings.
  • Post webinar/event reporting and dashboards easy to use.
  • Ability to make a change in my ON24 program and it flows through the whole program, i.e.: make a banner change, it updates everywhere in the program that banner is located in the program.
  • Ability to request tech support for all sessions at once, not have to go into each session and make that request one by one.
  • Post event reporting: need a resource that is a glossary, maybe it exists but I couldn't find it easily.
  • Successfully scaled a year-long outreach webinar program to accommodate multiple time zones and participants.
  • Increased partner engagement to keep pace with changes and gain important insights.
  • Integrate with CRM/marketing automation software
  • Conduct lead scoring
  • Track registration and attendance
  • Enable sales follow-up
  • Optimize campaign nurture programs
  • Identify and track top-engaged accounts
ON24 was a critical component in our outreach efforts during COVID. We continue to leverage it for all of our 2021 virtual events.
Have to be conversant in Salesforce, Marketo, and ON24 to leverage the true marketing integration. This can deter some people from becoming webinar producers and fully leveraging all aspects of ON24. Like any software as a service, there is a learning curve so be sure to pad your production timeline to allow time for training.
Cvent: selected ON24 b/c that was preferred and in use by our events team.
Breakout rooms: this was just announced and we are excited to try this out.

Information sharing webinars: platform works well to deliver information directly to participants, and you can add surveys/polls throughout the webinar to get insights from your attendees.

ON24 Feature Ratings

Virtual Event ()
Not Rated
10.0
Audience polling
10
Q&A
10
10.0
Branding options
10
Integration to Marketing Automation
10
9.5
Participant roles & permissions
9
Confidential attendee list
10
10.0
Calendar integration
10
Record meetings / events
10
Slideshows
10
Event registration
10
Mobile Capabilities ()
Not Rated

ON24 Support

The tech support request by session interface was a bit wonky and not easy to use.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
We asked for support for both rehearsals and recording just 2 weeks prior to our rehearsals. ON24 responded immediately and we were able to secure, at a cost per rehearsal and recording, support for 24 total support instances.