The best CMS product on the market
November 21, 2023
The best CMS product on the market
Score 9 out of 10
Vetted Review
Verified User
Software Version
Episerver Content Cloud
Overall Satisfaction with Optimizely Content Management System
The Optimizely Content Management System was selected just over 3 years ago following a stringent RFP process and was implemented in conjunction with a platinum partner of Optimizely. The product was to replace WordPress as that application did not meet the needs of our growing organisation and could not meet the business needs to provide the required customer experience. Optimizely was selected as it was the superior product in the market place and represented great value for money and ease of use for the business.
- Allows us to manage the digital experience for our customers across all touchpoints
- Has all the tools and insights to understand the customer journey
- Is easy to use and intuitive reducing effort and time to market
- Allowed us to create a website that is professional, modern and easy to navigate for our customers
- Navigating to find stored content can be difficult if you have a lot of images
- Web page builder could be more flexible
- A wider range of online tutorials would be helpful
- Website usage is well up and we have increased CSAT
- Inbound calls to the contact centre reduced as customers can find answers to their questions online
- Integration with our online join form has been seamless and the number of drop offs reduced significantly
From selection of the product to initial implementation took around 6 months and then we were able to decommission WordPress. We used a recommended platinum partner and they were fully conversant and experienced in the implementation process. Since initial implementation, we have spent the last 2 years evolving the website and continuously improving the look and feel as well as the customer experience. The product allows you to keep evolving and provides new features and functionality on an ongoing basis.
Optimizely came out ahead of other products evaluated across all parameters and the cost model was in line with the budget. The usability was a key factor as well as it was important for our marketing team to be able to self serve as opposed to using external firms. The customer experience was also a key driver behind the selection of the product as we needed to create a modern look and feel for the digital journeys.
Do you think Optimizely Content Management System delivers good value for the price?
Yes
Are you happy with Optimizely Content Management System's feature set?
Yes
Did Optimizely Content Management System live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Management System go as expected?
Yes
Would you buy Optimizely Content Management System again?
Yes