Informed Content Strategy = Increased Engagement

We use Optimizely Web Experimentation to A/B test a number of marketing items, namely landing pages. It shows us what content, strategies, calls-to-action, button colors, etc. perform the best against one another, and tt helps us to narrow in on a creative concept and which to put into market.

We design our own content from scratch and only use implementation and analyzation in Optimizely. Having those two options in one platform has cut a lot of man hours in a good way.