Item: Outreach
Rating: 9
Author: Verified User

Overall Satisfaction with Outreach

Usability

Outreach is very easy to use, there is always growing pains when adopting new software but our entire team has picked it up very quickly and we are already seeing increased results and better prospecting efforts throughout the organization.

Use Cases and Deployment Scope

Outreach is used by our market development and sales teams. It streamlines email communication and prospecting efforts which allows us to reach a greater volume of people more efficiently thus leading to increased appointments and greater win rates. We are also able to receive excellent analytics and data on what outreach (no pun intended) efforts are most effective.

Pros and Cons

Pros

Sequencing of prospecting efforts (emails, calls, social touches, etc).
Real time analytics and data on effectiveness of efforts.
Efficiency in reaching a large number of people with minimal efforts.

Cons

Ability to embed videos in emails.
Greater functionality when setting manual follow up tasks for prospects (keeping a task open, rolling over to another day after completing it).
Better scheduling feature to arrange a meeting with a prospect.

Reports Used with Outreach

I use reports to view when my optimal time to call prospects is (when I make my most dials vs when people answer the most). I also love the email analytics that show open and replied rates for specific sequences and teams. There are MANY more reports that can be generated however I do not have a need for them. The reports meet my needs very well.

Return on Investment

Increased meetings.
Increased opportunities and better quality opportunities.
More people reached more efficiently thus allowing for more time to research and identify worthwhile prospects.

Working with the Outreach CSM Team

Only brief interaction during our on-boarding/ramp up phase but they were excellent.

Alternatives Considered

Tout

Outreach is far better. Much cleaner UX/UI, far greater analytics, and much easier to organize sequences for prospecting efforts. Our leadership team chose Outreach and I fully support their decision.

Other Software Used

Salesforce Analytics Cloud, DiscoverOrg, LinkedIn Sales Navigator, Google Drive, Fuze

Likelihood to Recommend

Outreach is fantastic as a tool for prospecting efforts by sales development teams and sales teams alike. Outreach would not be valuable as an internal email network for employee to employee communication.

Comments

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