Outreach is Number One
January 24, 2018

Outreach is Number One

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

Outreach is quite user-friendly within about 90 of the application, as things are quite clean and clear. The only portion that remains somewhat of a mystery to me is the analytics section, but that may just be because data and analytics isn't really my strongest suit.
We currently use Outreach for the majority of our targeted communication to both prospects and current customers. We currently use it across our entire Sales organization with great success. Outreach allows us to create tailored messaging for prospects without having to tediously send messages one by one. It allows us to scale our communication so we can be more effective with our time.

Pros

  • It allows us to track prospect engagement, which is very helpful to better understand who to target and prioritize.
  • Creating sequences, including dynamic fields, is extremely easy, which cuts down on wasted time trying to figure out the intricacies of the system.
  • Outreach makes calling many people in a row simple, which allows the user to cover more ground in less time when compared to other dialers or just dialing manually.

Cons

  • Having the ability to see how many times an email has been viewed is very helpful, but it would be phenomenal if we could see view duration, as that shows even more of the story than just number of views.
  • The user interface for the analytics could be a bit easier to access and mine for information, as I sometimes feel that I'm aimlessly searching for the information I'm looking for.
  • Having some form of push notifications for super high priority items (items that I have deemed important) would be nice. Perhaps this already exists?
I honestly am quite poor at generating reports in Outreach. Perhaps I could poke around to see what types of reports are available to understand if there's something I'm missing out on.
  • Outreach has increased my reach within certain accounts (talking to more contacts), as sequencing multiple contacts is simple.
  • I have created many opportunities solely because of the ability to target more people.
  • Lots of time has been saved for both myself and my reps, leading to better time spend on more lucrative activities.
I haven't had hardly any interaction with Outreach CSMs. I did have an issue at one point, which I think was resolved by an individual from support, but haven't gained or lost anything from CSM. A CSM with any other product seems to be quite lacking, although I'm super low on the totem pole, so I suppose there wouldn't be any value added to their role by reaching out to me. Another company recently had a CSM come on site to help us better utilize their product, and I think that I would get loads of value out of someone from Outreach coming on site. I would eat that up.
I'm fairly fresh in this field, so I haven't had a whole lot of exposure to other products in the same field as Outreach, so I don't have a whole lot of insight into this question.
Outreach is great for targeting a large audience, but still being able to maintain a level of personal touch that you would want when reaching out to prospects individually. Outreach isn't as good at gathering behavioral data that can lead to better targeting and more strategic use of time.

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