Easy way to track content consumption.
November 24, 2020
Easy way to track content consumption.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
[PathFactory is used for] tracking of content consumption by website visitors.
- Track which content is used
- Track where multimedia content is abandoned
- Missing native integration with Marketo
- Identified some content that was never used, prompting quality review.
- Used in marketing lead scoring.
PathFactory content analytics is used in our marketing automation system as part of lead scoring.
Probably, but impossible to measure.