Amazing!
December 02, 2022

Amazing!

Eli Wolkenfeld | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use pathfactory quite frequently at work. We’re all about saving money in any way possible, so finding the most efficient ways to communicate to clients/customers is very important to us.
  • Efficiency
  • Software
  • Easy to use
  • Accuracy
  • Easier to use for the older generations
  • Faster responses
  • More real customers
  • Team efficiency in terms of time on call.
  • We can make more calls/emails to more meaningful people.
We have benefited from this capability. I am huge on efficiency, so the fact that we are spending more time with potential clients, as opposed to less likely potential clients is very beneficial.
I think it was a lot of work, but I didn’t expect it to be too easy. Always tough learning a new system, but I think it is easy to learn.
Potential buyers are more likely to purchase our services because they are a stronger lead than others. If we know someone has more interest in our product/service, they are definitely more likely to end up doing business with us.

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

I like pathfactory. I would be willing to try out another system, so I can compare, but it would be tough to sway me to use another system. Due to the reasonable price, I can’t imagine many others can compete.
Parhfactory is be very well suited at creating better leads. It makes for a much easier conversation as we can relate to our clients needs. It is less appropriate when we are looking for new leads, which I think it can do a better job at. Perhaps recording some keys search terms that somewhat relate to our product/service that we can use to create more leads.

PathFactory Feature Ratings

Content hub
8
Forms / Gated content
7
Embedded CTAs
7
Content automation
6
Audience profiling and targeting
5
Closed-loop tracking and reporting
7
Content performance analytics
8