Item: PathFactory
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I've used a competing solution before path factory and I like Pathfactory much better because of the analytics, it's user friendly, and it's built into salesforce! I like how intuitive the dashboard is and how it sends assets as a link that doesn't have to be embedded, this shows our prospects that we're committed to security.

Pros and Cons

analytics
education
easy to use

built-in Salesloft integration
better dashboard
better user experience

Return on Investment

Engaging prospects
educating prospects
educating our bdr team

PathFactory Value Proposition

I'm not sure if we have benefited. At least I'm not sure if we have benefitted yet. I'm also not in a position to say. I think path factory does a great job, I just wish my team used it more, so we'd have the data to make that call.

PathFactory Time to Value

I am not sure I wasn't on that team

PathFactory Buyer Enablement

I'm not sure

Key Insights

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

Alternatives Considered

I didn't evaluate any products

Other Software Used

Salesloft, LinkedIn Sales Navigator, Outreach

Likelihood to Recommend

I use path factory for my own learning and for sending resources to prospects. It has improved communication and saved time for our marketing team, especially those who create the assets. It would be nice if there was a way that Salesloft could alert us when someone read a resource rather than going to salesforce.

Great solution!

Overall Satisfaction with PathFactory