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Detailed Reporting Will Tell You Everything You Need To Know
March 16, 2018

Detailed Reporting Will Tell You Everything You Need To Know

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Pinpointe On-Demand

Our Marketing Department uses Pinpointe to manage and send email marketing campaigns. We use Pinpointe specifically for specially targeted campaigns as its segmentation is very user-friendly.
  • List segmentation
  • Provides detailed reporting
  • Highly customizable emails
  • Shows how an email will look across various platforms
  • Can be more costly than other services
  • Great return on smaller, more specific lists.
  • Broader lists tend to show higher bounce rates which affects the value you're getting back.
Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
Pinpointe is great for sending targeted emails. We like to use them for smaller, emails to segmented groups.

We noticed a higher bounce rate than our other provider, so we are more selective with who we email via Pinpointe.

Pinpointe On-Demand Feature Ratings

Email & Online Marketing
9.5
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
7
List management
10
Triggered drip sequences
Not Rated
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Custom reports
10
Pre-Send Testing ()
Not Rated

Using Pinpointe On-Demand

1 - We use Pinpointe to send highly targeted marketing emails. Their list segmentation is simple to use and highly effective.
1 - In our company, only I use Pinpointe. Unlike other email service providers, we have not needed additional IT/Dev support. This is due to our particular use of the product.
  • Targeted email campaigns
  • Email reporting
  • Client Retention
  • N/A
  • Expand on email campaigns
  • Client acquisition
  • Client reactivation
Pinpointe has worked very well for the email campaigns we manage through there. We will continue to use them while this continues to be effective. As our bounce rates decrease with Pinpointe, we will continue to increase our usage of the product.