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Salesforce Audience Studio - The Smartest AI for Salesforce Customers
Updated April 18, 2022

Salesforce Audience Studio - The Smartest AI for Salesforce Customers

Morgan Duff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Audience Studio was being used specifically by our Marketing department to automate + track posting and connections to our Company's social media accounts.
  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
  • Integration with non-Marketing Cloud MAPs could be more seamless
  • Actionable customer insight could be difficult to gather with faulty/incomplete datasets
  • Required Einstein in order to access full potential of data science insights
  • Improved our ability to monitor sources for web traffic and customer path to specific forms / contact pages
  • Improved our ability to monitor and curate social media presence based on top performing posts
  • Integrations allowed us to track certain customer's footprints across all key marketing touchpoints
Salesforce Audience Studio integrated seamlessly with our Salesforce instance and allowed us to maximize the wealth of data available to our Sales team when conducting outreach or audience segmentation. One of the biggest benefits to using this platform is that, to an extent, it can compete with many of the key functionalities of its competitors without the need to purchase multiple tools, form countless system connections and integrations, API calls, etc.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

I would be much more willing to recommend Salesforce Audience Studio to a B2C company rather than a B2B like mine simply because I don't feel as though our business model allowed my marketing team to take advantage of Salesforce Audience Studio's strongest features. Their adaptive Consent Management looks incredibly helpful on paper, but if your audience is comprised of mostly enterprise server email addresses like ours, managing consent and email deliverability is a whole different problem.

Additionally, unless your business is integrated within Salesforce's Marketing Cloud product suite, you may find that functionality of key data science features are slightly limited - specifically when you are trying to build out a customer journey or revenue attribution model.