Item: Salesforce Marketing Cloud
Rating: 9
Author: Mitchell McCline

Use Cases and Deployment Scope

We use Salesforce Marketing Cloud to deploy our marketing and automated emails. Salesforce Marketing Cloud helps us with advanced personalization and segmentation. Automation Studio allows our business intelligence team to send marketing data that we can use in campaigns.

Pros and Cons

Personalization
Segmentation
Email Automation

Email Studio could use some innovation
Reporting could be more flexible

Return on Investment

Improved conversions
Improved automation workflow
Improved segmentation and personalization

Scalability

Salesforce Marketing Cloud has functionality to allow you to build multi-channel journeys.

Campaign Performance

Salesforce Marketing Cloud has improved our ability for segmentation and personalization making our campaigns more relevant to our customers

Alternatives Considered

Campaign Monitor by Marigold, Mailchimp and Sinch Mailgun

Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Microsoft Visual Studio Code, Litmus, Looker Studio

Likelihood to Recommend

Salesforce Marketing Cloud is well suited for medium and large organizations to deploy marketing and automated emails. Salesforce Marketing Cloud is a great platform for multi-channel customer journeys. The integration with other Salesforce clouds make it a good fit to many organizations.

Salesforce Marketing Cloud Review

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud