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Expensive but powerful CRM product.
February 29, 2024

Expensive but powerful CRM product.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization
  • Marketing Cloud Engagement
  • Marketing Cloud Intelligence
  • Customer Data Platform
  • Marketing Cloud Account Engagement
  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

We use Salesforce Marketing Cloud as part of our CRM solution. We use it to write marketing automation scenarios to automatize and optimize sending emails, messages, etc., to customers. This alleviates the need to execute that process manually and provides much better performance/ROI over time.
  • Write scenarios for send emails/messages.
  • Integration with Salesforce Service Cloud.
  • The audience builder tool facilitates the creation of marketing segments.
  • Most documentation is in English (almost no Japanese documentation).
  • License cost pricey compared to similar products.
  • Need to be used in conjunction with other Salesforce products to be really efficient.
  • Atomizing the email sending process alleviates labor cost.
  • Efficient targeting improved account engagement.
  • Increased the overall ROI of CRM activities.
Salesforce Marketing Cloud is integrated with most I know, including Asia-only channels like Line the Line mobile app. Overall, I think it is very scalable.
AI has become critical in improving campaign efficiency and ROI. Salesforce AI (Einstein) is very efficient in that way, and we hope it keeps improving over time.
Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com integration. HubSpot is great for small-scale scenarios, though.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Salesforce Marketing Cloud is a perfect fit (almost a must-go) if your organization uses Salesforce/service cloud as part of its CRM solution and needs to automate the email/message-sending process based on user segments and behavior. On the other hand, if you are a small business with a limited budget for your CRM software and a customer database that is not so big and does not require full marketing automation, I would not recommend Salesforce Marketing Cloud.

Salesforce Marketing Cloud Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
8.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
10
8.5
Calendaring
8
Event/webinar marketing
9
7.5
Social sharing and campaigns
8
Social profile integration
7
10.0
Dashboards
10
Standard reports
10
Custom reports
10
8.5
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9