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SalesLoft keeps you focused and on task = $$$$$
February 12, 2020

SalesLoft keeps you focused and on task = $$$$$

David Bartley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SalesLoft

Salesloft is being used as the primary prospecting tool for inside and outside sales. It allows salespeople to organize their prospecting activities through the use of various "cadences," which are comprised of different prospecting steps. This allows salespeople to be more targeted with their prospecting and scale certain messages. It is also integrated with SFDC so all of your activity is automatically recorded there as well. Sales management can run various reports to determine which campaigns are working and which ones needed some re-tooling.
  • Organizing prospecting steps for sales plays and timing them strategically (e.g. e-mail, calls, Linkedin messages).
  • Seeing which of your prospects are opening and viewing messages/mktg collateral.
  • Automatically purging bad data once it is identified (e.g phone numbers, e-mails, no longer with company).
  • Some kind of A.I. that will recommend certain messaging based on vertical?
  • Improved productivity via more e-mail and, more importantly, phone outreach.
  • Ability to quickly pivot to new messaging and targets when needed.
N/A: most of my issues with Salesloft have been from how it is provisioned.
I only use the integration with SFDC and it is awesome because it is automated and I have not had any problems. After each step of a sales cadence is completed, it is automatically logged in SFDC as well. A great feature to have when sales ops and/or marketing get involved with an opportunity.
n/a
Salesloft is well suited for prospecting into new companies or when trying to get structured messaging out to large organizations quickly but in a targeted way. It would be less appropriate for general follow-up/customer-service/success scenarios. I view SalesLoft as one's personal selling assistant that keeps salespeople engaged and on point for prospecting.