Great for Organic Needs

The organic rankings analysis is really effective - for example, we did a quick audit of a potential client's website and learned that their primary organic competitor for their target keywords was another domain that they owned. They were actually competing against themselves because they built different websites under separate domains for two different products. This insight eventually won us their business.

Again, an organic analysis feature: the 'difficulty' of a keyword compared to its CPC. It's a stat of how likely you're able to get your keyword onto the top page after a year of SEO efforts. I like this because if the client's budget can't afford expensive Google Search keywords, we can focus our efforts on ranking organically.

The topic research is great for sourcing 3rd party content, but also finding topics for future blogs. By understanding a) commonly asked questions around topics and b) the types of content already ranking well for those keywords, we can better optimize our future content to rank.