Item: Constant Contact Lead Gen & CRM
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use SharpSpring across our whole organization helping with marketing initiatives as well as sales management. Regarding my focus in marketing, SS has helped streamline our efforts using a central platform for simple management. As our team has grown, we have been able to use more of SS features for a more comprehensive marketing approach, such as campaign execution and analytics. Since SS provides a full suite of features from the beginning, it makes it easy for the platform to grow with your company.

Pros and Cons

Amazing and responsive support team that is happy to answer your questions.
Constantly working to improve their platform, demonstrated by their recent navigation update.
Extremely helpful online guides that make troubleshooting questions or problems straightforward.
Great media tracking tool for analyzing the effectiveness of different marketing platforms.

It would be helpful to have sub-folders for organizing content (e.g. emails).
Making it easier to locate the custom field creation option- Currently seems to be located in a non-logical location.

Return on Investment

Improved email marketing efforts, from a design and quality perspective.
Implemented effective workflow that automate website activity notifications so the sales team is able to quickly respond.
A goal ROI is to fully capture the features for implementing and tracking campaigns, so this an ROI that we will be using that SS will provide.

Alternatives Considered

Hootsuite, Mailchimp and HubSpot

SharpSpring is significantly more robust for the onboarding option which is helpful for companies want to use and are familiar with CRM/automation systems. You are able to implement strategies on a more diverse and high-level scale that otherwise you are limited to when using platforms that require you to upgrade before using a specific tool or process. SS makes sure you have all the tools upfront.

Key Insights

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact Lead Gen & CRM go as expected?

I wasn't involved with the implementation phase

Would you buy Constant Contact Lead Gen & CRM again?

Yes

Other Software Used

Hootsuite, Basecamp, Slack

Usability

Since it is so robust, the platform can be difficult to initially learn or implement strategies. Although the support team and online resources actively work to ease this process for the user. It takes time and dedication to really understand all the components of SS, but if taken in segments based on your company's current needs and then learn more as your needs increase it makes the process more manageable.

Support Rating

We have recently worked with the SS team to setup email creating training and our contact was extremely passionate about the topic and made learning the content simple and fun. She encouraged our team to use additional tools that would benefit our specific marketing initiatives which would overall impact our business. Great team!

Likelihood to Recommend

SharpSpring is well suited for companies that have a dedicated marketing member or team that has experience working in a CRM/automation system. Since it is so robust it can be intimidating and overwhelming for companies with non-marketing or sales members that are responsible for managing the platform. It is also better suited for companies that will use both the sales and marketing components to receive the most benefit from the platform.

SharpSpring keeps your marketing sharp

Overall Satisfaction with SharpSpring