Khoros - A Social Media Relationship Platform offering great tools and spectacular customer service.
Updated October 16, 2014

Khoros - A Social Media Relationship Platform offering great tools and spectacular customer service.

Travis Burchart | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Pros

  • Great for managing and planning content for weekly channel distribution, along with pic/text repositories for easy access and posting.
  • Great metrics for individual posts, which is helpful in gauging content impact and copy resonance.
  • "Highlight" function allows for ease of communication between team members, especially when addressing customer service issues.
  • Provides a high level view of my weekly content calendar, allowing for visual determination of over / under posting.
  • Great customer service! Very quick to respond.
  • Great repository of learning tools - videos and instructions.

Cons

  • This is a very good tool, and they are constantly improving it with new features. However, there is a continuous learning curve as new features are rolled out and implemented.
  • We've improved our customer service immensely using Khoros. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Khoros metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagement and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Khoros metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Be prepared to take some time learning the Khoros features. There are quite a few bells and whistles, but Khoros provides a large repository of learning resources - videos and instructions. Update: A new release occurred in October. While a slicker look, Khoros has sacrificed much of its original UX simplicity in favor of UX design.

Using Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is easy to use, and customer support responds within minutes. Also, they continue to upgrade the product, which means they're responding and reacting to customer needs and input and to the always-changing landscape of social media.

Comments

More Reviews of Khoros Social Media Management

  1. Home
  2. Social Media Management Tools
  3. Khoros Social Media Management Reviews
  4. User Review of Khoros Social Media Management