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More channels, more data, more results
May 06, 2015

More channels, more data, more results

Martín La Rocca | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Conversations
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

At Social Factor, Khoros is implemented for internal marketing purposes and on behalf of all of our clients. It's been instrumental in managing 3 - 20 accounts for each of over 25 clients. It provides a unified place to write and draft content, monitor key conversations, and to aggregate and analyze metrics.
  • Robust user and account management
  • Metrics and analytics for multiple channels all in one place
  • Content approval process in the system minimize risks
  • Every once in a while you can get a data blip on reports
  • Increased efficiency publishing
  • Minimized risk
  • Increased efficiency reviewing data
Khoros is social media management built for C level thinkers and marketers. The focus is on ROI, Results, and proper approvals. Competitors are built with community managers at the base. They offer the same or less functionality, without offering the upper-level benefits, the C level perspective.

When managing eight or more social accounts, including executive profiles or multiple brands and campaigns and multiple channels, Khoros Conversations is fantastic. It's even better if your organization has tight regulation or wants good control of the content being published. It's probably not ideal for a small team, few channels, or teams with few metrics to track.


How many accounts do you plan on managing and tracking? Do you like to analyze data and keep it all housed in one place? Will there be multiple team members or changing team members managing different initiatives? Do you need a tight approval process for content?

Khoros Marketing Feature Ratings

4.0
Boolean keyword searches
3
Filtering out noise/spam
4
Sentiment analysis
Not Rated
Broad channel coverage
5
8.5
Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
8
3.0
Automated routing and prioritization
2
Customer interaction histories
4
Bulk actions
Not Rated
5.3
Lead generation
3
Content marketing
8
Paid media management
2
Campaigns and promotions
8
9.3
Twitter
10
Facebook
9
LinkedIn
10
Google+
9
Instagram
9
Pinterest
9
YouTube
9
7.5
Campaign success analytics
9
Real-time tracking
6
Competitor analysis
Not Rated
8.0
Role-based user permissions & privileges
10
Mobile access
6

Using Khoros Marketing (Formerly Spredfast + Lithium)

12
marketing, client services, business intelligence.
It's the most comprehensive platform available and includes a highly engaged, hands-on professional services team that creates a strategic and mutually beneficial partnership.