Khoros Marketing (Formerly Spredfast + Lithium) Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-15 of 15)

Anonymous | TrustRadius Reviewer
May 20, 2018

Awesome product, great support.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

20 - We currently have 20 licenses. Representatives from various departments use the tool: marketing, sales, support and executives. It ranges from a social media coordinator using the tool to accomplish their daily responsibilities to the CEO using it to stay updated on industry conversations, competition and financial conversations.
Read this authenticated review
Shelby Best | TrustRadius Reviewer
January 24, 2018

Spredfast Conversations

Score 8 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

10 - The people in our organization who use Spredfast represent a variety of business functions. We have people who are active in community management who use the platform, people who work in customer service and very closely with our community management team to respond to customers, content producers who help with publishing content, and strategists to analyze content produced.
Read Shelby Best's full review
Anonymous | TrustRadius Reviewer
October 16, 2014

Very strong analytics. Not ideal for competitor tracking.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

30 - Most users are marketing people who do a variety of this across our many different brands:
i. Monitoring brand mentions
ii. Scheduling content and watching for interactions
iii. My role is more internal consulting, strategy and analytics. I put out a monthly global dashboard that consolidate all activity into a management report. This report pulls data from Spredfast, and also Omniture, Google Analytics, FB Insights, and Pinterest Analytics (some of these additional tools are used for competitive brand insights which are not currently handled by Spredfast). The consolidated report is actually built by the BI team in Tableau.
Read this authenticated review

Feature Scorecard Summary

Boolean keyword searches (36)
7.6
Filtering out noise/spam (38)
6.5
Sentiment analysis (33)
5.6
Broad channel coverage (41)
7.6
Content planning and scheduling (45)
8.5
Audience targeting (37)
6.7
Content optimization (5)
5.0
Workflow management (41)
8.0
Automated routing and prioritization (31)
7.6
Customer interaction histories (36)
7.6
Bulk actions (33)
7.1
Lead generation (13)
6.6
Content marketing (25)
7.9
Paid media management (2)
7.1
Campaigns and promotions (30)
7.5
Twitter (44)
7.9
Facebook (46)
7.7
LinkedIn (29)
7.6
Google+ (16)
8.4
Instagram (44)
6.6
Pinterest (17)
5.4
YouTube (26)
5.8
Campaign success analytics (39)
7.6
Real-time tracking (40)
7.7
Competitor analysis (30)
7.0
Role-based user permissions & privileges (46)
8.0
Mobile access (43)
6.4

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch Plan, moderate, measure, and optimize your content across the board with a converged view of paid and organic social media content.

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch Consumer Research, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: Any language the Social Networks themselves support