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TechTarget Priority Engine at a glance
March 18, 2022

TechTarget Priority Engine at a glance

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

I currently use TechTarget to identify and target leads within my designated accounts. I use the buying team feature to identify who I should reach out to and I use the insights to identify what my clients are currently working on. I am able to identify new ways to help out my clients and craft talking points about projects that are important to them BEFORE I make initial contact. This helps conversations go well.
  • Identifies buying team
  • Uncovers new leads
  • Helps identify what clients are researching
  • Identify correct buying team members
  • identify correct contact information for team members
  • Buying team
  • areas of interest
  • new prospects available
  • Identify teams researching our services
  • Identify users visiting our website
  • Identify pain points

Do you think TechTarget Priority Engine delivers good value for the price?

Not sure

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

Highly useful for more targeted and crafted pitches, less useful for completely cold accounts and where relevancy has not been built. Some areas of research are less geared towards our specific service and this doesn't allow for a warm intro.