Item: TrustRadius for Vendors
Rating: 10
Author: Andrew DeCataldo

Use Cases and Deployment Scope

To increase brand attention from in-market buyers making critical technology decisions, spread brand awareness for key
products in our portfolio, drive traffic to our owned digital properties, and improve our customer experience by listening to our customers feedback, ratings, and reviews. Overall, we want to get noticed and build trust. Find buyers primed to purchase. Market with intent and relevancy. And sell more software, which we achieve with our TrustRadius for Vendors Partnership.

Pros and Cons

Amazing support from our Account Team at TrustRadius
Easy to navigate user interface
Credibility in market
Flexible contract

Improvements to lead capture form
An updated user interface for the vendor portal

Return on Investment

Boosted organic website traffic
Created marketable moments to celebrate product achievements
Created marketing moment to celebrate GoTo's CSR efforts with the Tech Cares Award

Review Richness

Traditional review sites fail to meet the needs of today's vendors. Superficial reviews, pay-to-play pricing schemes and other issues make it hard to differentiate our solution and engage the right buyers at the right time. With TrustRadius for Vendors, we were able to generate more in-depth reviews to attract in-market buyers. While Gartner owns three sites in one, TrustRadius for Vendors is better at that longer length of content.

Support Rating

I can't speak highly enough about Pam and Art - our account team. They are the friendliest and most helpful partners I have had the pleasure of working with. They are not only passionate about TrustRadius and what they can offer us, but they are also passionate about our products and truly want nothing but success for our team and company.

Alternatives Considered

Capterra, SourceForge, Gartner Peer Insights and G2 Seller Solutions

The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of our paid partnership with them. Other similar providers don't seem to deliver best-in-class customer service.

Key Insights

Do you think TrustRadius for Vendors delivers good value for the price?

Yes

Are you happy with TrustRadius for Vendors's feature set?

Yes

Did TrustRadius for Vendors live up to sales and marketing promises?

Yes

Did implementation of TrustRadius for Vendors go as expected?

Yes

Would you buy TrustRadius for Vendors again?

Yes

Other Software Used

G2 Seller Solutions, Capterra, Gartner Peer Insights, SourceForge

Likelihood to Recommend

Our account team at TrustRadius is superb. They are an extension of our team provided strategic recommendations on how to truly make the most of our partnership. We saw lots of internal shuffling amongst our Customer Advocacy team and the TrustRadius account team was the one constant that kept our efforts moving along and they were able to share historical data with us to help us improve.

TrustRadius for Vendors is a trusted partner for our Customer Advocacy and Marketing Teams

Modules Used

Overall Satisfaction with TrustRadius for Vendors