If you're doing qualitative research, you need UserTesting!
Updated July 27, 2021
If you're doing qualitative research, you need UserTesting!

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
In marketing, we utilize UserTesting to better understand our prospective students and their needs, as well as understand how different concepts, designs and messages might appeal to them.
Pros
- Qualitative data from our target audience
- The "why" behind users' actions
- Deep insights into our customers' mindset
- Exploration - finding new points of view, bringing in VOC
Cons
- Onboarding is hard without a qualitative background
- UserTesting has helped us understand how customers interact with our site, and what barriers they face. This has helped improve the UX of various aspects of the site.
- UserTesting has helped us understand how certain concepts or ideas or perceived by people in our target audience, and discover ways to more effective reach them.
We have been able to put our ideas in front of our target market and get their unbiased feedback. Sometimes they agree with us and help guide final edits. Other times, we learn that we were off track and sending the wrong message. UserTesting helps us move away from long debates internally of "what do you think the customer will want" to "let's just ask them".
Do you think UserTesting delivers good value for the price?
Yes
Are you happy with UserTesting's feature set?
Yes
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
No
Would you buy UserTesting again?
Yes
Comments
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