VWO: Easy to realize big improvements on your website
November 17, 2018
VWO: Easy to realize big improvements on your website
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
VWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?
- Heat maps
- Easy set up of A/B tests
- Easy implementation of the tool
- Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
- Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
- Exporting of the made heat maps into images.
- I don't have hard figures, but we measure the conversion rate on our lead page. We continuously have an A/B test running and after a winner can be decided we test something new. I am sure the use of VWO will contribute positively to our amount of leads.
- By using VWO, we are triggered to think of new experiences all the time. It will help us improving our way of doing business and because we can visualize it, other colleagues will get excited about it as well.
I wanted to select Google Optimize. I used Analytics, Ads and Tag Manager, but they are different from VWO. Google Optimize is quite comparable. As you can do A/B-tests as well. You are only limited to a few test at the same time. And it is not possible to make heat maps. That is why I selected VWO.