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Acquia DAM (Widen) Reduces the Gap in Managing Marketing Assets
Updated December 23, 2023

Acquia DAM (Widen) Reduces the Gap in Managing Marketing Assets

Jason Zema, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Acquia DAM (Widen)

We currently use Acquia DAM (Widen) to save all are pertinent marketing assets that we use on a regular basis. Our asset types include marketing/fact sheets (native and PDF files) employee headshots, logos, stock photography, employee bios, etc. Before Acquia DAM (Widen), we would save these files to the company drive designated for the marketing team. It would always be a challenge looking for a particular file you needed as the file may be saved in a different location, files were not dated or were duplicated, or you may not be able to locate the file at all, even by doing a basic search. With Acquia DAM (Widen) our files are much more organized and are tagged with the appropriate brand, product and asset type which makes it much easier to locate.
  • Organization
  • Ease of navigation/user interface
  • Identifying what an asset is
  • Integration with third-party sites
  • Having a trail of all updates for assets (Dates, time stamps, etc.)
  • There should one interface when viewing an asset. If you click on a file name or click on the "Edit" button when doing a search you are presented with two different interfaces.
  • Reduce the time to search for particular assets
  • Being able to integrate with other platforms.
Had great training with Rachel where we had weekly calls with myself and colleague. She was able to answer all our questions and address any concerns we had. Though I personally have not used the support team as of yet, I have heard that they have been quick in their responses and provide assistance on things immediately.
We have integrated Widen with several platforms we use. All of our marketing sheets and reference materials are saved within the DAM. We have embedded the links for these assets on our internal intranet and print-on-demand marketing portal, and our external websites, so that when these sheets are updated in Widen, the change is reflected everywhere the links are placed. This eliminates the need to update PDF manually in separate locations. Another example is that instead of emailing multiple assets and large files to employees or external agencies (we may result in multiple emails) upon request, we can just share the links for these assets.
N/A

Do you think Acquia DAM (Widen) delivers good value for the price?

Yes

Are you happy with Acquia DAM (Widen)'s feature set?

Yes

Did Acquia DAM (Widen) live up to sales and marketing promises?

Yes

Did implementation of Acquia DAM (Widen) go as expected?

Yes

Would you buy Acquia DAM (Widen) again?

Yes

It is well suited if you are managing 1,000+ assets that are widely or commonly used for different purposes by multiple people, particularly if they are updated on a regular basis. It also allows us to control what assets can be viewed or used by others from a compliance perspective.

Acquia DAM (Widen) Feature Ratings

DAM Features
9.5
Uploading assets
10
Downloading assets
9
Categories
10
Asset storage
10
Asset sharing
10
Asset search
10
Tagging system
10
Content editing
10
Embed codes
10
Metadata
10
Collections
10
User access
10
DAM Integrations
7
DAM API
7
Workflow automations
9
Related asset discovery
10
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Custom reports
10
Data exportability
10
Content analytics
10

Using Acquia DAM (Widen)

15 - Marketing, Human Resources
2 - Digital Marketing Specialist, Marketing & Communications Manager, Marketing Assistant
  • Organization of assets
  • Sharing of assets
  • Integration with other platforms/softwares
  • Creating a library of our assets for show to our company all our ads, annual reports, articles, etc. over the year
  • Expand on our current number of integrations
  • Possible integration with Drupal or any other CMS
It's exactly what my company needed and needs to help organize our current assets (over 3,000).

Evaluating Acquia DAM (Widen) and Competitors

  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Cloud Solutions - being able to access the DAM in the cloud without having to be logged into the company network.
I was not involved in the evaluation process.

Acquia DAM (Widen) Implementation

It was nice have our trainer by our side and giving of checklists of everything we needed to have done.
  • Implemented in-house
Yes - We first did our best to organize all of our marketing assets by brand on our corporate drive before they were uploaded into the DAM. We did everything by asset type to keep things organized. We did this after we completed all of our onboarding and training sessions.
Change management was minimal - The implementation process was relatively smooth and stress-free.
  • Not really an issue, but taking the time to rename all of our assets to the naming convention we designated for all of them.

Acquia DAM (Widen) Training

  • Online Training
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.

Configuring Acquia DAM (Widen)

I think there is a lot to do in terms of configuration but the amount of configuration that can be done is dependent on the number and types of assets, and the number of users for the DAM.
It's dependent on the number and type of assets and the number of users using the DAM.
Some - we have done small customizations to the interface - We divided our assets by our brand for that a user can click on the brand for the asset they needed instead of having to click on view all assets and filter things out that what. It was also relatively easy to customize the interface with our brand colors and images.
No - we have not done any custom code
N/A

Acquia DAM (Widen) Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I am not sure, but I believe we did not. Can not comment further.
When were looking to integrate Widen with our print-on-demand marketing portal, our Wifden account representative and one of its product representative got on a call to discuss matters and address any concerns with the vendor.

Using Acquia DAM (Widen)

It's really easy to use in terms of uploading assets, assigning metadata and searching and sharing assets. Anyone in any department in the company can use it.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Sharing assets
  • Tagging or assigning metadata
  • Uploading assets
  • Searching for assets
  • Reverting to previous versions of an asset
  • Adding new types of metadata
  • I have not encountered anything personally that I found difficult.

Acquia DAM (Widen) Reliability

Never had an issue where I was unable to access Widen.
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.

Integrating Acquia DAM (Widen)

Seems ease to set up when provided with the API keys.
  • Getty
  • Canva
  • ANRO
Just basic integration. The integrations were relatively simple to set up.
  • WordPress
  • Any new CMS platform
  • HubSpot
  • Storykit
Yes
  • API (e.g. SOAP or REST)
Have someone from Widen discuss the integration setup with some from your IT department.

Relationship with Acquia

Upgrading Acquia DAM (Widen)