Acquia DAM (Widen) works for us!

We have implemented Acquia DAM (Widen) as our digital asset management system. We started with marketing assets and have expanded into sales and manufacturing files as well. Before, we were using an internal server with an elaborate folder structure. With more than 50,000 assets to keep track of, it clearly was inadequate. The nature of Digital Asset Management is messy - I don't think there is any way around it. Adopting Acquia DAM (Widen) was not a small task, but I think they have some good tools for making it more manageable and in the long run, it is making our business much more efficient and adaptable. Positives Acquia DAM (Widen) has some very nice tools. One tool is called "portals" which allow you to create public websites to access certain groups of assets. This is a great way to share files with people inside and outside of the company in a clean and professional way. There are many other options for sharing as well, which is helpful. Automatic file conversions are great, so multiple file types don't need to be uploaded. There is a robust analytics system to keep track of how assets are being used. Customer service is also very responsive and helpful. Negatives The way Acquia DAM (Widen) is structured took some time to wrap our heads around! Now that I understand it, I think the training could have been done more clearly for our organization. However, with the varying needs of all the different businesses which use Acquia DAM (Widen), it may be hard to have one onboarding solution that fits all of them really well. This said the UI design of Acquia DAM (Widen) could be improved to help users navigate and understand the system. Now that we are fully onboarded and using the system, we have identified some ways we can improve the structure of our DAM. We continue to make adjustments to better adapt the software to our needs. I am optimistic about the recent acquisition of Acquia DAM (Widen). Hopefully, the added resources will help to accelerate improvements to the system. Our overall experience with Acquia DAM (Widen) has been good and we continue to benefit as an organization in many ways.

Using the Portals tool, we are able to easily curate and monitor use of brand assets that are accessible by our sales teams, other departments, or our dealers. This has been the most useful tool that the DAM has to offer for us and it makes the platform very flexible in application.