Item: Zoho Analytics
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We utilize Zoho Analytics to better understand our lead, organization, and sales data. While each has its own analytics that can be tracked separately, bringing the data together is what Zoho Analytics is best for.

Pros and Cons

Imports data from multiple external data sources
view data in a visually appealing manner
compare various datapoints from different sources.

Syncing issues with external sources
ability to compare data by date

Return on Investment

We have been able to better measure, and as a result improve, our lead spend on Google, Facebook, Yelp, and others
We can study lead gen sources when their own platform is very limited, (like yelp)
we can better understand sales lengths and timelines

Usability

It is not the easiest to use as a 'drag and drop tool. If you have any no/low code app experience, you will be able to figure out the nuances of Zoho analytics. We did not use the automated insights very helpful because our main use case was combining the various data sources. You do this in custom dashboard building, not in automated insights.

Scalability

Integrating several data sources is what lets Zoho analytics down. It is more a fault of the 'bolt on' aspect as these issues come to the database creation. If you were able to better relate data from different sources, the end result in analytics would be much more scalable. By having a more robust multiple data source system, including things like better comparison over dates, being able to tie in different data - Zoho analytics would be much more usable. The "AI-based statistical analysis" seems to be more of a buzzword at the moment, I didn't see anything much when I use it.

Alternatives Considered

Zoho CRM Plus, Zoho CRM, Airtable and Google Data Studio

Because Zoho Analytics is an interface that sits on top of the data, it is limited to what it can perform. It is however a good product for the right use case. In our case, data is CRM - facebook ads data, google ads data, and a few other sources. This is the same issue that Google Data Studio suffers from. However, if you are using Zoho CRM - that data is better accessed with Zoho Analytics. Airtable is a much more complex but capable system and reviewing data. as it is the database + the analytics

Key Insights

Do you think Zoho Analytics delivers good value for the price?

Yes

Are you happy with Zoho Analytics's feature set?

Yes

Did Zoho Analytics live up to sales and marketing promises?

Yes

Did implementation of Zoho Analytics go as expected?

Yes

Would you buy Zoho Analytics again?

Yes

Other Software Used

Zoho CRM Plus, Airtable, Zapier

Likelihood to Recommend

Zoho Analytics is great if you are using Zoho CRM. If you are not using Zoho CRM, I'm not sure if Zoho analytics is the best tool to use. We use (and need data from), Facebook Ads, Google Ads, CRM lead data, CRM sales data. If you can figure out how to link the data from various sources, Zoho analytics is great for comparing it. In our case, we used things like lead source and geographic data from our CRM to tie it to the other data sources. To use google ads as an example: If you were just using google ads analytics you would see [spending] to 'conversion'. 'conversion' in googles case is a lead. When you combine this data with Zoho analytics, you can see [spending] to 'sale'. Sale is using CRM data to see the date and amount of the sale. Allowing you to better utilize your lead spend.o further than things like the analytics offered by google ads. You can see sales by google We have tried Google Data Studio previously, and this might be better for non-Zoho CRM users.

Zoho Analytics, take your lead + deal data further

Software Version

Overall Satisfaction with Zoho Analytics (formerly Zoho Reports)