Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

ZoomInfo is leveraged across marketing and sales to help drive and accelerate our lead gen efforts. We're able to easily identify target accounts and specific contacts within an organization as well easy access to their direct contact info such as email and phone.

Pros and Cons

Target Account Lists
Easy access to contact info
Intent based data
Sccop alerts for ongoing projects

Up to data contact info
Better searches for intent based activity

Return on Investment

Grown database
Accelerate lead conversion for sales

Alternatives Considered

I've only used ZoomInfo, RainKing and Discover Org, all which have been acquired by ZoomInfo and fall under that umbrella.

Other Software Used

ON24, SimpleTexting

Likelihood to Recommend

ZoomInfo is a great alternative to list purchases. You know their data is legit and reliable. It's also great for marketing to help strengthen campaigns by adding an extra layer of contacts and added reach on top of your exisiting database. Lastly, great tool for sales to help fill in the gap for their prospect outreach as they are easily able to identify their contact info along with any ongoing projects within the org.

Robust marketing/sales tool for driving leads

Overall Satisfaction with ZoomInfo