Item: ZoomInfo Sales
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use ZoomInfo across our Sales and Marketing teams. We use ZoomInfo both for prospecting net new accounts and contacts as well as updating and enriching existing accounts and contacts. We have ZoomInfo integrated with SFDC to make a seamless experience for users and use the tool within the system of record.

Pros and Cons

Enhancement
Prospecting
Search Features

Salesforce Integration
Record Matching Logic (minimize duplicate creation)

Return on Investment

Database growth
Increase of self sourced prospects/accounts

Alternatives Considered

Apollo

ZoomInfo's SFDC integration is much more sophisticated, reliable, and customizable than Apollo's.

Other Software Used

Salesforce Lightning Platform (formerly Salesforce App Cloud), LinkedIn Sales Navigator, LeanData

Likelihood to Recommend

ZoomInfo is great for teams who are looking for their users to be proactive and find new prospects, as well as update existing ones. ZoomInfo has many other features that help make the Sales team's life easier such as Intent Signals and email/in-app alerts to follow targeted news topics, technology specifications, and rounds of funding to target the right accounts at the right time.

ZoomInfo is a great prospecting/enrichment tool used across teams to enhance our database!

Overall Satisfaction with ZoomInfo