Love ZoomInfo for building targeted campaigns and lead data enrichment
December 20, 2020
Love ZoomInfo for building targeted campaigns and lead data enrichment
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
We use ZoomInfo to enrich contacts/leads we collect via marketing efforts in HubSpot. We use ZoomInfo to target our sales and marketing efforts based on the data ZoomInfo collects. We use Websights and Intent to understand who might be reviewing our website, or who is looking for services such as ours.
Pros
- Lead contact information accuracy.
- Buyer intent data.
- Business intelligence collection (potential buyers).
Cons
- Needs a more features in its API for data ingestion into HubSpot.
- Needs more out of the box intent and websights reports.
- Quick MQL to SQL conversion.
- Sales and marketing efforts targeting.
- Time/resource investment allocation.
- Demandbase and D&B Hoovers (formerly Avention)
Hoovers data isn't very good. Not updated frequently enough. Demandbase is great, but too expensive.
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