ZoomInfo Buyer Intent Data Is Helping Us Zero In On the Right Targets
February 03, 2021
ZoomInfo Buyer Intent Data Is Helping Us Zero In On the Right Targets
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
Our sales and marketing organization uses ZoomInfo to gather and validate buyer contact data, and ZoomInfo buyer intent data is an important part of our targeting, lead gen, and lead qualification process.
- Intent scoring on ZoomInfo appears very accurate so far.
- It is simple to gather contact data from ZoomInfo once a high-intent target company is identified.
- The user interface is simple.
- Contact data is, at times, not accurate, but those times appear limited to when someone has left the company.
- Not inexpensive!
- Better identification of MQLs
- More efficient targeting by sales team
- Higher likelihood of conversion of MQLs to SQLs based on accuracy of buyer data.
ZoomInfo's offering stacks up well against competitive offerings because they have everything we needed -- accurate data, list building tools, buyer intent data and scoring. It was an easy choice.