ZoomInfo: Expensive and Worth It
February 03, 2021

ZoomInfo: Expensive and Worth It

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Our organization uses ZoomInfo for most of our prospecting. We have a defined Customer Profile for different products and services that we offer, and use ZoomInfo to identify influencers, users, and decision makers to target for marketing collateral, event invitation, and cold calling. Our sales organization primarily uses ZoomInfo to identify leads within target accounts.

Pros

  • Compared to other solutions, the contact information (phone, cell, email) is more accurate.
  • They provided daily updates of relevant business information via the scoops feature, including publicly available info with interviews.

Cons

  • When exporting leads based on Intent Words, the Intent Word used to identify a lead does not automatically stay linked to the lead. It is a manual process to keep these linked and can be quite time consuming.
  • The proactive customer support and training could be better.
  • Intent word accuracy declined when they were not using Bombara.
  • We have grown our lead database by 8x in 1 year
  • 20% of our new deals started last year came from ZoomInfo
ZoomInfo has better data quality and accuracy, and a broader range of target identification tools (scoops, Intent). ZoomInfo is also much more expensive than either of these tools. It is worth it to focus on negotiating a better price, because at list prices it may be hard to justify the ZoomInfo cost.
ZoomInfo is well suited for companies that have a strong sense of who their key targets and users are but they lack the relationships and contacts within those companies. ZoomInfo can provide good intel on the companies and accurate contact information.

ZoomInfo is probably too expensive a solution for companies that are still trying to conduct market research and defining the value proposition and identifying ideal customer profile.

ZoomInfo Sales Feature Ratings

6.8
Advanced search
9
Identification of new leads
3
List quality
9
List upload/download
8
Ideal customer targeting
4
Load time/data access
8
9.7
Contact information
10
Company information
10
Industry information
9
8.7
Salesforce integration
10
Company/business profiles
9
Alerts and reminders
7
Data hygiene
7
Tags
10
Filters and segmentation
9
Sales Intelligence Email Features ()
Not Rated

Comments

  • Colbie Blaisdell | TrustRadius Reviewer
    Colbie Blaisdell
    (Vendor Representative) commented 5 years ago
    Hello, Thank you for your review! We are thrilled to see that with ZoomInfo, you and your team have seen 20% of new deals come from ZoomInfo and have been able to grow your database by 8x. We love this and can't wait to hear what more you and your team will achieve with ZoomInfo! I see in your review, that you also mention a lack of training. If you are interested, we have many courses available on our ZoomInfo University, which can be found under your name on the homepage. This is a great resource if you either want to polish up on some of your skills or find a new one! You'll find all you need to know there with videos, how-to's, and even role-based ZoomInfo University Certificates, with a LinkedIn badge to showcase your achievements. As always, if you need more refreshers or best practices, you can always reach out to your Account Manager and Customer Success Manager as well. Please let me know if there is anything more I can help with. Thank you, Colbie Blaisdell, ZoomInfo Customer Advocacy Team

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