Item: ZoomInfo Sales
Rating: 8
Author: Grant Swanson

Use Cases and Deployment Scope

We leverage ZoomInfo for buyer intent and technographic install data for strategic and target accounts to enhance our lead to sales process. ZoomInfo allow us to have a hyper targeted approach and leads to more conversions when we execute customer centric marketing programs within the right buyer personas in the right accounts.

Pros and Cons

Technographic install data
Buyer intent
Easy search capabilities
Massive database

Can't search by records with twitter or LinkedIn handles

Return on Investment

Pipeline on Investment
Account based marketing
Reach within target accounts

Alternatives Considered

We have a subscription to Sales Intel and definitely like having access to both tools. Sales Intel does a great job with mobile phone numbers and indicating if records are human verified or machine verified. Both tools compliment each other very well. We selected zoom because of the DiscoverOrg merger.

Other Software Used

TechTarget Priority Engine

Likelihood to Recommend

With the merger of ZoomInfo and DiscoverOrg I'm much more likely to recommend the tool. The accuracy score is an important element as the contact information is correct most of the time if this score is 85+. Prior to the merger, I felt ZoomInfo housed lots of old and inaccurate information and happy that this issue has been corrected.

DataStax uses ZoomInfo to drive pipeline growth with buyer intent and technographic intelligence

Overall Satisfaction with ZoomInfo