Item: ZoomInfo Sales
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I've used ZoomInfo at several organizations, and always try to push for my team to adopt their data into our outreach. Cold outreach and prospecting is a hard job, and it's even harder when you don't have the right contact info for your prospects. ZoomInfo really seems to be the gold standard for sales development.

Pros and Cons

amount of contacts
accuracy of data
organizational hierarchy

ability to interact with support
suggesting new data/reporting bad data

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

increased employee efficiency
populated salesforce with contacts
great integrations with tools like salesloft

Alternatives Considered

Apollo

ZoomInfo had a lot better quality data. However, I do think Apollo's "similar companies" feature may be better than ZoomInfo's.

Likelihood to Recommend

if you're looking to scale your team's outreach, and really supercharge the top of the sales funnel, you need the ability to accurately source data for prospects. I've used other companies and products for data and it's a struggle to walk the line between having a lot of data and the accuracy of the data. ZoomInfo does that very well

Love ZoomInfo

Overall Satisfaction with ZoomInfo