ZoomInfo for ABM Strategies
June 07, 2022
ZoomInfo for ABM Strategies
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
We use ZoomInfo for prospecting and account research. Historically the platform has just served as a tool for pushing contact information into Salesforce for our SDR team, but we have recently started to lean more into their intent data and WebSights. ZoomInfo is a key part of our strategy and allows us to gather necessary intel to drive our plan account-based marketing strategy. I have enjoyed the ability to filter intent data by company size. Finally, we use ZoomInfo for competitive information.
- Integration with Salesforce
- Contact data
- Competitive Intel (who do our prospects use?)
- Intent Data
- Contact information can be up to 6 months behind
- Updating duplicates in Salesforce under a new account
Do you think ZoomInfo Sales delivers good value for the price?
Yes
Are you happy with ZoomInfo Sales's feature set?
Yes
Did ZoomInfo Sales live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Sales go as expected?
I wasn't involved with the implementation phase
Would you buy ZoomInfo Sales again?
Yes
- Faster lead conversion using intent
- Best source for contact information to grow database
- Apollo and Seamless.ai
ZoomInfo is our preference over other competitive tools. While companies like Apollo.io have direct integrations with outreach and Seamless.ai boasts the deepest database, their other capabilities are lacking. ZoomInfo is the best and only complete package for organizations practicing account-based marketing strategies. I am a long-time user and look forward to seeing how they can continue to partner with us.