Item: ZoomInfo Sales
Rating: 10
Author: Lara Murdock

Use Cases and Deployment Scope

We use ZoomInfo Sales to gain leads for our industrial flooring company that caters to the food & beverage, chemical, and armament industries. I use ZoomInfo Sales everyday to track down decision-making contacts. I need decision-maker's emails and cell phone numbers. I have seen a tremendous success rate utilizing ZoomInfo Sales. I enjoy the user-friendly interface and I love that I can save searches and lists so I never lose track of my potential leads.

Pros and Cons

Providing decision maker's contact info when searching just a first and last name.
The "Save Search" function allowing me to never lose track.
When I stumble upon incorrect information, I can utilize the "Suggest Contact Update" feature and I get a status update on that particular contact within 2-3 days.
Addresses, emails, and mobile phone numbers all pop up when searching. Harvesting leads is a breeze!

I don't use the app format as much as I want to because it isn't as easy to use as the site on my computer.
I wish there were simpler ways for "users" to reset login credentials instead of having to use their organizations admin's approval.
I wish using the "back" button didn't require me to hit it 2, 3, sometimes 4 times before I get to just a previous page.

Go-to-Market Impact

I need to know when a company might need industrial flooring. Its very specific to our company. If I applied that to ZoomInfo Sales, I would need to know when a company is looking for construction contacts. I am not sure how ZoomInfo Sales would apply this except for new builds for this industry which is a very small percentage of what we actually do. We provide upkeep and maintenance to industrial flooring. I am unsure if ZoomInfo Sales could give me that specific of insight at this time.

Ease of Integration

I integrate ZoomInfo Sales with Microsoft Suite and Google Workspace. I have never had issues. My lists and CRM programs also have never come through in bizarre jumbles or anything like that.

Return on Investment

I am essentially a telemarketer when I use ZoomInfo Sales to gain leads. I make a lot of cold calls. My conversion rate has gone from less than 20% to over 80% when my cold leads pick up the phone.
As ZoomInfo Sales has updated since I began using it over 1 year ago, I have become much more productive. I love that I can see ZoomInfo listening to it's users and adapting to our needs.
I can quickly create email campaign lists with a few clicks. We are a small business and can't afford to use mailchimp, etc. ZoomInfo Sales makes email campaigns simple for me.

Alternatives Considered

LinkedIn Sales Navigator

I get more mobile phone numbers using ZoomInfo Sales. Direct numbers are helpful but ZoomInfo Sales provides mobile numbers which normally gets me better conversion rates because the decision-makers pick up their cell phones. Not to mention, if contact information is incorrect, you can collaborate with ZoomInfo Sales and suggest an update. I love that feature.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Other Software Used

LinkedIn Sales Navigator, HubSpot CRM

Likelihood to Recommend

ZoomInfo Sales is very well suited for sales persons in the industrial realm. I haven't used any other program with more suitable contacts in the manufacturing industry. I work for a B2B company and I can reach plant managers, plant engineers, and vice presidents easily. I was not able to do this with LinkedIn Sales or other platforms. ZoomInfo Sales provides cellphone numbers which in my experience is a hot commodity in the industrial B2B universe.

Welcome to Your Best Lead Generator for the B2B Industrial Universe

Overall Satisfaction with ZoomInfo Sales