Item: ZoomInfo Sales
Rating: 9
Author: Logan Fiedler

Use Cases and Deployment Scope

We use ZoomInfo Sales OS to find B2B information for in market contacts. We also use their intent data to find prospects who are researching solutions that we offer. We have also added their websights tag onto our website to uncover which companies are looking at our website. It has been a great prospecting tool.

Pros and Cons

B2B contact information
Easy HubSpot integration
Valuable intent data

Event information
Easier onboarding
It seems like there is some account management turnover

Go-to-Market Impact

We use a lot of filters to build our go to market strategies but I’ve found that headcount, location, industry, job titles have all been fairly easy and helpful to use. I know they also have some different tags on which technologies companies use but I've found they haven’t been as accurate.

Ease of Integration

The ZoomInfo SalesOS and HubSpot integration has worked relatively well. It’s pretty easy to set up and map the fields between the two platforms so once it’s all set up it’s one click and done. Our reps are easily able to build lists in HubSpot and import them into our CRM with just a few clicks

Return on Investment

Sales pipeline
Deal acceleration
Drive higher intent leads

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Likelihood to Recommend

We use ZoomInfo SalesOS to find accurate B2B contact and company information then export it into ZoomInfo SalesOS for our marketing campaigns and our outbound sales team to reach out to. I haven’t personally explored their SDR features since we do everything through HubSpot but it would be interesting to see how that’s utilized.

ZoomInfo SalesOS - Pipeline Accelerator

Overall Satisfaction with ZoomInfo SalesOS