What users are saying about

12mass

6 Ratings

12mass

6 Ratings
Score 1 out of 101

Hootsuite Enterprise

222 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Hootsuite Enterprise

Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite Enterprise
6.8
Boolean keyword searches
12mass
Hootsuite Enterprise
6.4
Filtering out noise/spam
12mass
Hootsuite Enterprise
6.0
Sentiment analysis
12mass
Hootsuite Enterprise
6.8
Broad channel coverage
12mass
Hootsuite Enterprise
8.1

Publishing

12mass
Hootsuite Enterprise
8.4
Content planning and scheduling
12mass
Hootsuite Enterprise
9.0
Audience targeting
12mass
Hootsuite Enterprise
6.3
Content optimization
12mass
Hootsuite Enterprise
8.7
Workflow management
12mass
Hootsuite Enterprise
9.6

Engagement

12mass
Hootsuite Enterprise
7.7
Automated routing and prioritization
12mass
Hootsuite Enterprise
7.7
Customer interaction histories
12mass
Hootsuite Enterprise
8.2
Bulk actions
12mass
Hootsuite Enterprise
7.2

Marketing

12mass
Hootsuite Enterprise
8.4
Lead generation
12mass
Hootsuite Enterprise
7.9
Content marketing
12mass
Hootsuite Enterprise
8.4
Paid media management
12mass
Hootsuite Enterprise
8.1
Campaigns and promotions
12mass
Hootsuite Enterprise
9.2

Channel coverage/integration

12mass
Hootsuite Enterprise
7.8
Twitter
12mass
Hootsuite Enterprise
8.8
Facebook
12mass
Hootsuite Enterprise
8.7
LinkedIn
12mass
Hootsuite Enterprise
7.0
Google+
12mass
Hootsuite Enterprise
8.0
Instagram
12mass
Hootsuite Enterprise
7.4
Pinterest
12mass
Hootsuite Enterprise
8.5
YouTube
12mass
Hootsuite Enterprise
6.4

Reporting/analytics

12mass
Hootsuite Enterprise
7.9
Campaign success analytics
12mass
Hootsuite Enterprise
8.2
Real-time tracking
12mass
Hootsuite Enterprise
7.9
Competitor analysis
12mass
Hootsuite Enterprise
7.6

Account management

12mass
Hootsuite Enterprise
7.7
Role-based user permissions & privileges
12mass
Hootsuite Enterprise
7.8
Mobile access
12mass
Hootsuite Enterprise
7.5

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Customer Service: Hootsuite Enterprise customer support goes above and beyond. When we are interested in updates, have questions, or want to customize the tool, the team at Hootsuite is always fast and accommodating.
  • Updates: Hootsuite Enterprise is consistently listening to its customers and clients and updating the tool. These updates are timely and trustworthy.
  • Ease of Use: The Hootsuite Enterprise tool is 100% user friendly. It works with your business to do what works best for your needs.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets.
  • In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Hootsuite Enterprise7.9
Based on 36 answers
We are definitely renewing our Hootsuite Enterprise, as we have seen tangible ROI, as well as a significant increase in internal visibility over social media and what our team is capable of doing.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Performance

No score
No answers yet
No answers on this topic
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Hootsuite Enterprise8.2
Based on 9 answers
The support team is very responsive and goes the extra mile to assist

Online Training

No score
No answers yet
No answers on this topic
Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Hootsuite Enterprise8.2
Based on 9 answers
Based on your existing resources, practices and software platform, implementing HootSuite Enterprise will seem like a dream (or brief nightmare).

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting.
  • Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details