What users are saying about

12mass

6 Ratings

Hootsuite Enterprise

Top Rated
236 Ratings

12mass

6 Ratings
Score 1 out of 101

Hootsuite Enterprise

Top Rated
236 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
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Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite Enterprise
6.9
Boolean keyword searches
12mass
Hootsuite Enterprise
6.4
Filtering out noise/spam
12mass
Hootsuite Enterprise
6.1
Sentiment analysis
12mass
Hootsuite Enterprise
6.9
Broad channel coverage
12mass
Hootsuite Enterprise
8.3

Publishing

12mass
Hootsuite Enterprise
8.4
Content planning and scheduling
12mass
Hootsuite Enterprise
9.0
Audience targeting
12mass
Hootsuite Enterprise
6.5
Content optimization
12mass
Hootsuite Enterprise
8.7
Workflow management
12mass
Hootsuite Enterprise
9.5

Engagement

12mass
Hootsuite Enterprise
7.7
Automated routing and prioritization
12mass
Hootsuite Enterprise
7.7
Customer interaction histories
12mass
Hootsuite Enterprise
8.2
Bulk actions
12mass
Hootsuite Enterprise
7.3

Marketing

12mass
Hootsuite Enterprise
8.4
Lead generation
12mass
Hootsuite Enterprise
7.8
Content marketing
12mass
Hootsuite Enterprise
8.3
Paid media management
12mass
Hootsuite Enterprise
8.3
Campaigns and promotions
12mass
Hootsuite Enterprise
9.2

Channel coverage/integration

12mass
Hootsuite Enterprise
7.9
Twitter
12mass
Hootsuite Enterprise
8.8
Facebook
12mass
Hootsuite Enterprise
8.7
LinkedIn
12mass
Hootsuite Enterprise
6.9
Google+
12mass
Hootsuite Enterprise
8.0
Instagram
12mass
Hootsuite Enterprise
7.6
Pinterest
12mass
Hootsuite Enterprise
8.5
YouTube
12mass
Hootsuite Enterprise
6.5

Reporting/analytics

12mass
Hootsuite Enterprise
7.8
Campaign success analytics
12mass
Hootsuite Enterprise
8.1
Real-time tracking
12mass
Hootsuite Enterprise
7.8
Competitor analysis
12mass
Hootsuite Enterprise
7.5

Account management

12mass
Hootsuite Enterprise
7.7
Role-based user permissions & privileges
12mass
Hootsuite Enterprise
8.0
Mobile access
12mass
Hootsuite Enterprise
7.5

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
  • The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
  • The ability to manage permissions across a broad team is awesome!
Jaime Hunt, MS IMC profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.
Terry Coniglio profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Hootsuite Enterprise7.9
Based on 36 answers
If/when we renew, we are likely to downgrade from HootSuite Enterprise to the Pro version, or switch to Sprout Social or Buffer as they enhance their team and social media network breadth and functionality. Overall we think HootSuite Enterprise is very well done, but as a small agency we and our small clients cannot afford to continue it at its current price.
Pat Heffernan profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Hootsuite Enterprise8.2
Based on 11 answers
Clean user interface. Very easy to navigate.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Enterprise9.0
Based on 10 answers
We’ve only had one hiccup I’m aware of and this was resolved quickly.
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Performance

No score
No answers yet
No answers on this topic
Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
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Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
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Online Training

No score
No answers yet
No answers on this topic
Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Hootsuite Enterprise8.2
Based on 9 answers
Very satisfied. I had our properties and teams setup within a day.
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Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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TweetDeck is focused primarily on Twitter and while good at what it does it just can't compete against what all you can do with Hootsuite. There are a few other demos I tried of other software, but none of it really even rates a mention.
Greg Simerlink profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Have used to attract new business
  • Good uptake on content shared through hootsuite
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Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details