What users are saying about

12mass

6 Ratings

TweetDeck

80 Ratings

12mass

6 Ratings
Score 1 out of 101

TweetDeck

80 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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TweetDeck

Very useful for when you have multiple accounts that you are managing and posting daily twitter content on. This is helpful for achieving content management goals and other social media platform goals and measurement.
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Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Productivity with having multiple accounts right there
  • Efficiency with posts
  • Multiple view panels
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Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • Popular Hasthag Searching: I feel that TweetDeck would benefit from a section that gives you tips on relevant, trending hashtags.
Lindsey Lewis profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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TweetDeck7.1
Based on 16 answers
I have no plans to switch; TweetDeck is the perfect solution for me.
W. Aaron French profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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TweetDeck7.7
Based on 2 answers
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
Vinny Poliseno profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
TweetDeck8.4
Based on 2 answers
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
Vinny Poliseno profile photo

Performance

No score
No answers yet
No answers on this topic
TweetDeck8.0
Based on 1 answer
Besides posting multiple times when stuck in a loop not other real issues.
Vinny Poliseno profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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TweetDeck3.6
Based on 2 answers
I've never seen any real customer service for this tool.
Vinny Poliseno profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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TweetDeck10.0
Based on 1 answer
Easy download and launch of application.
Vinny Poliseno profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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TweetDeck's layout and design is more user-friendly than Hootsuite.
Lindsey Lewis profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Convenience for monitoring Twitter lists and feeds
  • Single view of multiple accounts
  • Easy to set up and get started
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Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

TweetDeck

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details