6sense vs. Klarity by DemandScience

The market and interested audience intelligence helps us to prepare and plan effectively for daily programs. It enables us to monitor revenue flow and plan efficiently for the available resources. 6sense provides reliable data that gives marketing team power of engaging the right customers. The AI continuously delivers accurate revenue data that is used to budget and allocate suitable resources for sales and marketing teams.

Incentivized

If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.

Incentivized

• Organizes and prioritizes accounts
• Notifies us when a prospect is actively on our website
• Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest

Incentivized

• Identifies companies within a particular industry
• Presents intent data

Incentivized

• 6sense could do better at identifying the operational status of the potential customers.
• 6sense platform could have better training on their help page to help their customers learn.
• 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate.

Incentivized

• Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
• Be able to deselect a filter box without needing to deselect sub-filter features within.

Incentivized

We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.

Incentivized

So far the one time we ran into issues they were right there to help

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.

Incentivized

Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• Increased understanding of our position among competitors in our markets
• identified several "at risk" accounts before we would have ever known there were any issues.
• improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.

• Cost neutral I'd assess at this point.

Incentivized