7Sheep vs Salesforce Marketing Cloud Email Studio

• Affordability: the only solution we found on the market that gave us what we needed at a price we can afford!
• Flexibility: 7Sheep seems to offer enough flexibility in the advance features that we can customise it as we need.
• It's easy enough for our whole team to be able to use.
• Their team is helpful and supportive.

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• Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
• API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
• Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
• Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions

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• The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
• I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
• I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.

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• (Lack of) Web Tracking - it offers minimal tracking capabilities for web visit(or)s and the ones that are in place don't provide an easy way to allow you to use that data in building reports or automation.
• No Web Forms - if most of your marketing campaigns include a call to action pointing to a web form submission, the SFMC doesn't have a "web form asset" per se that you can build. You could still achieve the same functionality by deploying cloud pages and/or microsite AMPScript pages that use Data Extensions as tables to hold data but that doesn't come out of the box.
• Customization brings Complexity - OK, maybe this is not a con but sometimes it feels like one. In order to build your own custom way of segmenting, importing, filtering data, having triggered sends, etc. you need to create a lot of assets on the platform. Think of it like small Lego bricks that you need to build first then combine them in a larger brick that is part of an even larger construction.

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• It allows me easier onboarding for my users.
• I get less support requests.
• I can manage emails and forms/questionnaires in a single application.

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• It has reduced our 'to-do' list which makes it easier for us to get other stuff done

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