What users are saying about
24 Ratings

Salesforce Marketing Cloud Email Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
327 Ratings
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Salesforce Marketing Cloud Email Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
327 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute profile photo

Salesforce Marketing Cloud Email Studio

The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)
Bogdan Enache profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
7Sheep
8.3
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
7Sheep
6.9
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
7Sheep
5.9
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
7Sheep
6.6
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
7Sheep
6.3
Salesforce Marketing Cloud Email Studio
7.9
Mobile optimization
7Sheep
7.8
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
7Sheep
8.4
Salesforce Marketing Cloud Email Studio
8.0
List management
7Sheep
7.9
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
7Sheep
7.6
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

7Sheep
7.4
Salesforce Marketing Cloud Email Studio
Lead nurturing
7Sheep
8.0
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
7Sheep
6.6
Salesforce Marketing Cloud Email Studio
Data quality management
7Sheep
7.8
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
7Sheep
7.1
Salesforce Marketing Cloud Email Studio

Campaign Management

7Sheep
8.6
Salesforce Marketing Cloud Email Studio
Calendaring
7Sheep
9.1
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
7Sheep
8.0
Salesforce Marketing Cloud Email Studio

Social Media Marketing

7Sheep
8.3
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
7Sheep
8.3
Salesforce Marketing Cloud Email Studio
Social profile integration
7Sheep
8.3
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

7Sheep
6.8
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
7Sheep
6.4
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
7Sheep
6.4
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
7Sheep
7.6
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

7Sheep
7.6
Salesforce Marketing Cloud Email Studio
API
7Sheep
8.5
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
7Sheep
6.8
Salesforce Marketing Cloud Email Studio
Customizability
7Sheep
7.8
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
7Sheep
7.3
Salesforce Marketing Cloud Email Studio

Pros

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
No photo available
  • Targeted Email Campaigns
  • Easy to create templates or you can directly add your own HTML
  • Great data on the performance of our email campaigns
  • Provides recommendations on how to improve our campaigns
Brittany Dunn profile photo

Cons

  • It would be useful if some standard email templates were available.
  • They could find a way to make the form questions easier/quicker to reorder.
  • I would like to be able to change user roles so that only certain people could see certain contact lists.
No photo available
  • Wait - Building a wait into a process can sometimes jeopardize the automation, but this function may be necessary for external processes to complete.
  • Price - this should be the standard version of ET.
  • Events - event capabilities could be expanded.
Andrew Windle profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
We are a local business that is part of a larger national business. We have a great contract rate that we get from our national parent company.
No photo available

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

I've used MailChimp before and I liked their product as well, however, data protection is key in our organization. As we are working in multiple countries, some of which have very strict data protection laws, and it was important that we kept the data stored on servers in Europe. MailChimp's servers are in the US, as is the case for many other similar companies. That alone was a major reason for us to go with 7Sheep, which is a European company that keeps all data stored on servers in Europe
No photo available
Constant Contact is better for campaigns tied to events, but is MUCH less complex, and that quickly becomes a problem. ET IMT is great for anything more complex, and for any mid-size or above business. It also allows straight HTML and dynamically-coded emails, whereas the template system in Constant Contact quickly belies the fact that it is old and rigid.
Andrew Windle profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Definitely increased efficiency! In terms of event organisation and contacts management, I'd say around 70% time is saved in the medium/long run (after getting to grips with the system - but definitely worth the initial time investment).
  • Better service and engagement rate - some of the things which I had to remember to do (like respond to emails or send follow up information) can be taken care of automatically. Often a simple acknowledgement will go a long way...
No photo available
  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Salesforce Marketing Cloud Email Studio Editions & Modules
Salesforce Marketing Cloud Email Studio
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.