What users are saying about

7Sheep

24 Ratings
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Score 8 out of 101

Salesforce Marketing Cloud Email Studio

309 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

7Sheep

If you need your own dedicated database then ask. It is possible to set up but it is an additional monthly cost - we chose this option because it is important for the data that we store and our data protection policy. We will do a custom integration to our internal purpose-built software and are also commissioning them to do this at an additional fee. We were very open about our use cases and this generated some good ideas from their support for set-up.
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Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
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Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
7Sheep
8.3
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
7Sheep
6.9
Salesforce Marketing Cloud Email Studio
7.3
Ability to test dynamic content
7Sheep
5.9
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
7Sheep
6.6
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
7Sheep
6.3
Salesforce Marketing Cloud Email Studio
7.6
Mobile optimization
7Sheep
7.8
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
7Sheep
8.4
Salesforce Marketing Cloud Email Studio
8.0
List management
7Sheep
7.9
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
7Sheep
7.6
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

7Sheep
7.4
Salesforce Marketing Cloud Email Studio
Lead nurturing
7Sheep
8.0
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
7Sheep
6.6
Salesforce Marketing Cloud Email Studio
Data quality management
7Sheep
7.8
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
7Sheep
7.1
Salesforce Marketing Cloud Email Studio

Campaign Management

7Sheep
8.6
Salesforce Marketing Cloud Email Studio
Calendaring
7Sheep
9.1
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
7Sheep
8.0
Salesforce Marketing Cloud Email Studio

Social Media Marketing

7Sheep
8.3
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
7Sheep
8.3
Salesforce Marketing Cloud Email Studio
Social profile integration
7Sheep
8.3
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

7Sheep
6.8
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
7Sheep
6.4
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
7Sheep
6.4
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
7Sheep
7.6
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

7Sheep
7.6
Salesforce Marketing Cloud Email Studio
API
7Sheep
8.5
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
7Sheep
6.8
Salesforce Marketing Cloud Email Studio
Customizability
7Sheep
7.8
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
7Sheep
7.3
Salesforce Marketing Cloud Email Studio

Pros

  • Affordability: the only solution we found on the market that gave us what we needed at a price we can afford!
  • Flexibility: 7Sheep seems to offer enough flexibility in the advance features that we can customise it as we need.
  • It's easy enough for our whole team to be able to use.
  • Their team is helpful and supportive.
Andrea Galizia profile photo
  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
Gareth Beer profile photo

Cons

  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
Brian Lee profile photo
  • (Lack of) Web Tracking - it offers minimal tracking capabilities for web visit(or)s and the ones that are in place don't provide an easy way to allow you to use that data in building reports or automation.
  • No Web Forms - if most of your marketing campaigns include a call to action pointing to a web form submission, the SFMC doesn't have a "web form asset" per se that you can build. You could still achieve the same functionality by deploying cloud pages and/or microsite AMPScript pages that use Data Extensions as tables to hold data but that doesn't come out of the box.
  • Customization brings Complexity - OK, maybe this is not a con but sometimes it feels like one. In order to build your own custom way of segmenting, importing, filtering data, having triggered sends, etc. you need to create a lot of assets on the platform. Think of it like small Lego bricks that you need to build first then combine them in a larger brick that is part of an even larger construction.
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Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
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Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

A normal email client does not support automation.
No photo available
Salesforce Marketing Cloud Email Studio is different than HubSpot and Constant Contact because it's definitely more complete, more secure, it implements with more programs, but it is definitely more expensive. If your company sends a lot of emails very frequently, then you should definitely consider Salesforce Marketing Cloud Email Studio. It's important to use the correct platform for your business.
Daniela Belevan profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • It allows me easier onboarding for my users.
  • I get less support requests.
  • I can manage emails and forms/questionnaires in a single application.
No photo available
  • It has reduced our 'to-do' list which makes it easier for us to get other stuff done
Daniela Belevan profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Salesforce Marketing Cloud Email Studio Editions & Modules
Salesforce Marketing Cloud Email Studio
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.