7Sheep vs Salesforce Marketing Cloud Email Studio

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

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Martin Dr. Leute

Regional Sales Manager

Wöllner Austria GmbHChemicals, 51-200 employees

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Salesforce Marketing Cloud Email Studio

The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)

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Bogdan Enache

Digital Marketing Lead & SalesForce Marketing Cloud Administrator

TELUSTelecommunications, 10,001+ employees

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Feature Rating Comparison

7Sheep

7.3

Salesforce Marketing Cloud Email Studio

6.8

WYSIWYG email editor

8.3

7.0

Dynamic content

6.9

7.5

Ability to test dynamic content

5.9

5.3

Landing pages

6.6

4.1

A/B testing

6.3

7.9

Mobile optimization

7.8

7.3

Email deliverability

8.4

8.0

List management

7.9

7.5

Triggered drip sequences

7.6

6.7

7Sheep

7.4

Salesforce Marketing Cloud Email Studio

—

Lead nurturing

8.0

—

Lead scoring and grading

6.6

—

Data quality management

7.8

—

Automated sales alerts and tasks

7.1

—

7Sheep

8.6

Salesforce Marketing Cloud Email Studio

—

Calendaring

9.1

—

Event/webinar marketing

8.0

—

7Sheep

8.3

Salesforce Marketing Cloud Email Studio

—

Social sharing and campaigns

8.3

—

Social profile integration

8.3

—

7Sheep

6.8

Salesforce Marketing Cloud Email Studio

4.3

Dashboards

6.4

5.3

Standard reports

6.4

4.9

Custom reports

7.6

2.7

7Sheep

7.6

Salesforce Marketing Cloud Email Studio

—

API

8.5

—

Role-based workflow & approvals

6.8

—

Customizability

7.8

—

Integration with Salesforce.com

7.3

—

Pros

When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
We also use 7Sheep for reporting on communications activities.
7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
The drag and drop HTML editor makes things look good without a lot of extra effort.

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Verified User

Project Manager in Other

Government Administration Company, 11-50 employees

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Targeted Email Campaigns
Easy to create templates or you can directly add your own HTML
Great data on the performance of our email campaigns
Provides recommendations on how to improve our campaigns

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Brittany Dunn

International Product Development Manager

CareerBuilder.comInternet, 1001-5000 employees

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Cons

It would be useful if some standard email templates were available.
They could find a way to make the form questions easier/quicker to reorder.
I would like to be able to change user roles so that only certain people could see certain contact lists.

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Verified User

Project Manager in Other

Government Administration Company, 11-50 employees

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Wait - Building a wait into a process can sometimes jeopardize the automation, but this function may be necessary for external processes to complete.
Price - this should be the standard version of ET.
Events - event capabilities could be expanded.

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Andrew Windle

Email Marketing Specialist

AnsiraMarketing and Advertising, 201-500 employees

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Likelihood to Renew

7Sheep8.2

Based on 3 answers

Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!

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Verified User

Consultant in Professional Services

Public Policy Company, 1001-5000 employees

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Salesforce Marketing Cloud Email Studio8.9

Based on 18 answers

We are a local business that is part of a larger national business. We have a great contract rate that we get from our national parent company.

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Verified User

Manager in Marketing

Automotive Company, 201-500 employees

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Usability

7Sheep7.0

Based on 2 answers

It is easy to use and if I do have a problem or question I receive an answer almost immediately.

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Verified User

Administrative Assistant in Other

Architecture & Planning Company, 11-50 employees

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Salesforce Marketing Cloud Email Studio8.0

Based on 3 answers

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio9.0

Based on 1 answer

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Performance

No score

No answers yet

No answers on this topic

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Salesforce Marketing Cloud Email Studio2.0

Based on 2 answers

Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Support

7Sheep8.2

Based on 3 answers

With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep

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Andrea Galizia

CEO

KEYNTOInformation Technology and Services, 1-10 employees

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Salesforce Marketing Cloud Email Studio9.0

Based on 4 answers

Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Implementation

No score

No answers yet

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Salesforce Marketing Cloud Email Studio7.9

Based on 2 answers

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Alternatives Considered

I've used MailChimp before and I liked their product as well, however, data protection is key in our organization. As we are working in multiple countries, some of which have very strict data protection laws, and it was important that we kept the data stored on servers in Europe. MailChimp's servers are in the US, as is the case for many other similar companies. That alone was a major reason for us to go with 7Sheep, which is a European company that keeps all data stored on servers in Europe

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Verified User

Project Manager in Other

Government Administration Company, 11-50 employees

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Constant Contact is better for campaigns tied to events, but is MUCH less complex, and that quickly becomes a problem. ET IMT is great for anything more complex, and for any mid-size or above business. It also allows straight HTML and dynamically-coded emails, whereas the template system in Constant Contact quickly belies the fact that it is old and rigid.

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Andrew Windle

Email Marketing Specialist

AnsiraMarketing and Advertising, 201-500 employees

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Scalability

No score

No answers yet

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Salesforce Marketing Cloud Email Studio9.0

Based on 1 answer

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

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Lisa Franks

Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Return on Investment

Definitely increased efficiency! In terms of event organisation and contacts management, I'd say around 70% time is saved in the medium/long run (after getting to grips with the system - but definitely worth the initial time investment).
Better service and engagement rate - some of the things which I had to remember to do (like respond to emails or send follow up information) can be taken care of automatically. Often a simple acknowledgement will go a long way...

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Verified User

Consultant in Professional Services

Public Policy Company, 1001-5000 employees

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Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

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Andrew Windle

Email Marketing Specialist

AnsiraMarketing and Advertising, 201-500 employees

View all 46 answers on this topic

Pricing Details

7Sheep

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

7Sheep Editions & Modules

7Sheep

Edition

Entrepreneur

$591

Small Team

$2492

Business

$3893

Enterprise

4

1. Single User

2. Per month, up to 5 Users

3. Per month, up to 10 users

4. Above 10 users

Additional Pricing Details

—

Salesforce Marketing Cloud Email Studio

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Salesforce Marketing Cloud Email Studio Editions & Modules

Salesforce Marketing Cloud Email Studio

—

Additional Pricing Details

To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

7Sheep vs Salesforce Marketing Cloud Email Studio

Add comparison

Likelihood to Recommend

7Sheep

Salesforce Marketing Cloud Email Studio

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

Implementation

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

7Sheep

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

7Sheep Editions & Modules

Edition

Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Rating Summary