GIMP is a free, open-source graphics software. GIMP, or General Image Manipulation Program was developed in 1996 and has continued to be updated by volunteers since then.
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Optimizely Content Marketing Platform
Score 8.5 out of 10
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Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
GIMP is great for anyone ranging from personal use to a small business. But, if you are a large business and have a sufficient budget, I would recommend you to opt for an expensive paid software like Photoshop, that would provide not only great features but also public recognition. Its great for beginners wanting to start editing photos, there is a small learning curve that could be gotten used to in no time.
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
GIMP should make the font tool more intuitive. Make it easier to change fonts during edit process without resetting the typeface selection.
Build in selection/move ability within tools like the typeface tool... I.e. don't require toggle between selection tool and typeface tool when wanting to move a line of type within a layer. Likewise with shapes, etc.
Capability, open architecture, compatibility with Photoshop plugins, wide platform coverage; To me, as an open-source, freely available application, it's the nest-in-class.
I interface GIMP with other software--I need to. I generally use the major calculation, CAD, word processing, and photo editing programs. In my office, my use of this software is not limited to computer-aided design. However, I am sure that if I needed this software for other purposes, it would have no interface problems.
The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
We have never needed to use the support functions for GIMP. Any queries we have or had about whether GIMP could complete a task we have used Google and YouTube. There is a wealth of information, guides, and forums dedicated to GIMP and how to perform certain tasks with the application.
Online services like Canva are fine for quickly designing brochures and marketing materials, videos, etc. They're user friendly and fast if you have a good connection. But if you're in production mode and need to do a lot of photo manipulation at once, without being connected to the web at all times and just want to focus, GIMP is the go-to product for you
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
GIMP is freeware, which allows organizations that are not graphics-centered to use the powerful toolset without spending money on very expensive alternatives
GIMP is fairly easy to learn and does not require extensive user training (especially, if used for basic tasks)
