What users are saying about
73 Ratings
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Score 7.3 out of 100
114 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Marketing Solutions by Criteo
a/b experiment testing
AB Tasty
8.4
Marketing Solutions by Criteo
Split URL testing
AB Tasty
8.4
Marketing Solutions by Criteo
Multivariate testing
AB Tasty
8.0
Marketing Solutions by Criteo
Multi-page/funnel testing
AB Tasty
7.4
Marketing Solutions by Criteo
Mobile app testing
AB Tasty
7.6
Marketing Solutions by Criteo
Visual / WYSIWYG editor
AB Tasty
7.8
Marketing Solutions by Criteo
Advanced code editor
AB Tasty
8.2
Marketing Solutions by Criteo
Page surveys
AB Tasty
7.3
Marketing Solutions by Criteo
Preview mode
AB Tasty
8.0
Marketing Solutions by Criteo
Experiment scheduler
AB Tasty
8.2
Marketing Solutions by Criteo
Client-side tests
AB Tasty
8.9
Marketing Solutions by Criteo
Mutually exclusive tests
AB Tasty
8.2
Marketing Solutions by Criteo

Audience Segmentation & Targeting

AB Tasty
8.5
Marketing Solutions by Criteo
Standard visitor segmentation
AB Tasty
8.3
Marketing Solutions by Criteo
Behavioral visitor segmentation
AB Tasty
8.4
Marketing Solutions by Criteo
Traffic allocation control
AB Tasty
8.6
Marketing Solutions by Criteo
Website personalization
AB Tasty
8.5
Marketing Solutions by Criteo

Results and Analysis

AB Tasty
7.6
Marketing Solutions by Criteo
Heatmap tool
AB Tasty
6.4
Marketing Solutions by Criteo
Click analytics
AB Tasty
7.9
Marketing Solutions by Criteo
Scroll maps
AB Tasty
7.8
Marketing Solutions by Criteo
Conversion tracking
AB Tasty
7.9
Marketing Solutions by Criteo
Goal tracking
AB Tasty
7.8
Marketing Solutions by Criteo
Test reporting
AB Tasty
8.0
Marketing Solutions by Criteo
Results segmentation
AB Tasty
7.2
Marketing Solutions by Criteo
Experiments results dashboard
AB Tasty
7.7
Marketing Solutions by Criteo

Ad Network Integration

AB Tasty
Marketing Solutions by Criteo
7.6
Data Transfer
AB Tasty
Marketing Solutions by Criteo
7.7
DSP integration
AB Tasty
Marketing Solutions by Criteo
7.5

Ad Campaigns

AB Tasty
Marketing Solutions by Criteo
7.0
Ad campaign creation
AB Tasty
Marketing Solutions by Criteo
7.5
Ad deployment
AB Tasty
Marketing Solutions by Criteo
6.8
Display advertising
AB Tasty
Marketing Solutions by Criteo
6.8
Ad display and retargeting segmentation
AB Tasty
Marketing Solutions by Criteo
7.0

Ad Reporting & Analytics

AB Tasty
Marketing Solutions by Criteo
7.2
Ad dashboards
AB Tasty
Marketing Solutions by Criteo
7.4
Ad performance reports
AB Tasty
Marketing Solutions by Criteo
6.8
Ad conversion tracking
AB Tasty
Marketing Solutions by Criteo
6.6
Ad attribution reporting
AB Tasty
Marketing Solutions by Criteo
7.5
Cross-channel ad management
AB Tasty
Marketing Solutions by Criteo
8.0
Ad forecasting and optimization
AB Tasty
Marketing Solutions by Criteo
6.8

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.2
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.8
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Marketing Solutions by Criteo
6.6

Likelihood to Renew

AB Tasty
7.7
Marketing Solutions by Criteo
10.0

Usability

AB Tasty
Marketing Solutions by Criteo
8.2

Support Rating

AB Tasty
7.3
Marketing Solutions by Criteo
8.8

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