What users are saying about
79 Ratings
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Score 8.7 out of 100
111 Ratings
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Score 6.8 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.4

    AB Tasty

    84%

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 13/13 features

    a/b experiment testing

    9.1
    91%
    20 Ratings
    N/A
    0 Ratings

    Split URL testing

    9.8
    98%
    13 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.6
    86%
    17 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.9
    79%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.6
    76%
    16 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.2
    52%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    9.1
    91%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.3

    AB Tasty

    73%

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    6.3
    63%
    19 Ratings
    N/A
    0 Ratings

    Website personalization

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.5

    AB Tasty

    75%

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.3
    73%
    8 Ratings
    N/A
    0 Ratings

    Click analytics

    7.7
    77%
    16 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Conversion tracking

    9.0
    90%
    19 Ratings
    N/A
    0 Ratings

    Goal tracking

    8.6
    86%
    19 Ratings
    N/A
    0 Ratings

    Test reporting

    5.9
    59%
    20 Ratings
    N/A
    0 Ratings

    Results segmentation

    6.2
    62%
    18 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    AB Tasty

    Feature Set Not Supported
    N/A
    6.6

    Marketing Solutions by Criteo

    66%
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    6.6
    66%
    25 Ratings

    DSP integration

    N/A
    0 Ratings
    6.7
    67%
    21 Ratings

    Ad Campaigns

    AB Tasty

    Feature Set Not Supported
    N/A
    8.0

    Marketing Solutions by Criteo

    80%
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    N/A
    0 Ratings
    7.8
    78%
    52 Ratings

    Ad deployment

    N/A
    0 Ratings
    7.9
    79%
    51 Ratings

    Display advertising

    N/A
    0 Ratings
    8.2
    82%
    53 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.4
    84%
    48 Ratings

    Ad Reporting & Analytics

    AB Tasty

    Feature Set Not Supported
    N/A
    7.7

    Marketing Solutions by Criteo

    77%
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.2
    82%
    54 Ratings

    Ad performance reports

    N/A
    0 Ratings
    7.8
    78%
    53 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.8
    78%
    50 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    7.9
    79%
    12 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad forecasting and optimization

    N/A
    0 Ratings
    6.8
    68%
    3 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 1 area: Likelihood to Recommend
    • Marketing Solutions by Criteo is rated higher in 2 areas: Likelihood to Renew, Support Rating

    Likelihood to Recommend

    9.0

    AB Tasty

    90%
    51 Ratings
    6.9

    Marketing Solutions by Criteo

    69%
    56 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings
    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    Usability

    AB Tasty

    N/A
    0 Ratings
    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings
    8.0

    Marketing Solutions by Criteo

    80%
    9 Ratings

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Read full review

    Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Read full review

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Read full review

    Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Read full review

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Read full review

    Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Read full review

    Pricing Details

    AB Tasty

    Starting Price

    Editions & Modules

    AB Tasty editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Marketing Solutions by Criteo

      Starting Price

      Editions & Modules

      Marketing Solutions by Criteo editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing is based on a CPC model and is dependent on traffic generated to a site

        Pricing Info

        Likelihood to Renew

        AB Tasty

        AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
        Read full review

        Criteo

        Criteo is the only remarketing firm worth using for a retailer, in my opinion.
        Read full review

        Usability

        AB Tasty

        No answers on this topic

        Criteo

        Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
        Read full review

        Support Rating

        AB Tasty

        Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
        Read full review

        Criteo

        I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
        Read full review

        Alternatives Considered

        AB Tasty

        We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
        Read full review

        Criteo

        Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
        Read full review

        Return on Investment

        AB Tasty

        • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
        • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
        • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
        • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
        Read full review

        Criteo

        • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
        • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
        Read full review

        Screenshots

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