What users are saying about
73 Ratings
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Score 7.3 out of 100
3 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Mapp Intelligence, powered by Webtrekk
a/b experiment testing
AB Tasty
8.4
Mapp Intelligence, powered by Webtrekk
Split URL testing
AB Tasty
8.4
Mapp Intelligence, powered by Webtrekk
Multivariate testing
AB Tasty
8.0
Mapp Intelligence, powered by Webtrekk
Multi-page/funnel testing
AB Tasty
7.4
Mapp Intelligence, powered by Webtrekk
Mobile app testing
AB Tasty
7.6
Mapp Intelligence, powered by Webtrekk
Visual / WYSIWYG editor
AB Tasty
7.8
Mapp Intelligence, powered by Webtrekk
Advanced code editor
AB Tasty
8.2
Mapp Intelligence, powered by Webtrekk
Page surveys
AB Tasty
7.3
Mapp Intelligence, powered by Webtrekk
Preview mode
AB Tasty
8.0
Mapp Intelligence, powered by Webtrekk
Experiment scheduler
AB Tasty
8.2
Mapp Intelligence, powered by Webtrekk
Client-side tests
AB Tasty
8.9
Mapp Intelligence, powered by Webtrekk
Mutually exclusive tests
AB Tasty
8.2
Mapp Intelligence, powered by Webtrekk

Audience Segmentation & Targeting

AB Tasty
8.5
Mapp Intelligence, powered by Webtrekk
Standard visitor segmentation
AB Tasty
8.3
Mapp Intelligence, powered by Webtrekk
Behavioral visitor segmentation
AB Tasty
8.4
Mapp Intelligence, powered by Webtrekk
Traffic allocation control
AB Tasty
8.6
Mapp Intelligence, powered by Webtrekk
Website personalization
AB Tasty
8.5
Mapp Intelligence, powered by Webtrekk

Results and Analysis

AB Tasty
7.6
Mapp Intelligence, powered by Webtrekk
Heatmap tool
AB Tasty
6.4
Mapp Intelligence, powered by Webtrekk
Click analytics
AB Tasty
7.8
Mapp Intelligence, powered by Webtrekk
Scroll maps
AB Tasty
7.7
Mapp Intelligence, powered by Webtrekk
Conversion tracking
AB Tasty
7.9
Mapp Intelligence, powered by Webtrekk
Goal tracking
AB Tasty
7.8
Mapp Intelligence, powered by Webtrekk
Test reporting
AB Tasty
8.0
Mapp Intelligence, powered by Webtrekk
Results segmentation
AB Tasty
7.2
Mapp Intelligence, powered by Webtrekk
Experiments results dashboard
AB Tasty
7.7
Mapp Intelligence, powered by Webtrekk

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Mapp Intelligence, powered by Webtrekk
10.0

Likelihood to Renew

AB Tasty
7.7
Mapp Intelligence, powered by Webtrekk

Support Rating

AB Tasty
7.3
Mapp Intelligence, powered by Webtrekk
8.0

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