112 Ratings
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Score 8.5 out of 100
6 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SalesGenius
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
SalesGenius
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SalesGenius
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
SalesGenius
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SalesGenius
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
SalesGenius
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SalesGenius
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
SalesGenius
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
SalesGenius
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
SalesGenius

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SalesGenius
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SalesGenius
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SalesGenius

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
SalesGenius
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
SalesGenius
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
SalesGenius

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
SalesGenius
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
SalesGenius
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
SalesGenius
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
SalesGenius

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
SalesGenius
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
SalesGenius
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
SalesGenius
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SalesGenius
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
SalesGenius
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
SalesGenius
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

SalesGenius

  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Jeremy Shabtai | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

SalesGenius

SalesGenius 2.1
Based on 2 answers
Platform replaces many of the tools we used to use, creating efficiencies. Only reason not to renew is if another product comes along with a lower price tag.
Jeremy Shabtai | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

SalesGenius

  • Training new hires has become significantly more efficient due to ease of use.
  • Increased website engagement metrics across the board.
Jeremy Shabtai | TrustRadius Reviewer

Screenshots

SalesGenius

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

Edition
Startups$4001
Small Teams$8001
The Big Guns$12001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
SalesGenius
6.0

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
SalesGenius
2.1

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
SalesGenius
7.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
SalesGenius

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
SalesGenius

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
SalesGenius

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
SalesGenius

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
SalesGenius

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