Acquia DAM (Widen) vs. Uptempo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Uptempo
Score 7.2 out of 10
N/A
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
Pricing
Acquia DAM (Widen)Uptempo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)Uptempo
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Community Pulse
Acquia DAM (Widen)Uptempo
Considered Both Products
Acquia DAM (Widen)

No answer on this topic

Uptempo
Chose Uptempo
We had a glance at SAP Marketing Cloud. We are impressed by the powers of this suite. The comparison is for our needs really close. Others might not agree. Uptempo did match far more to our requirements overall and at our selected benchmarks. We prefer the comfort of use, …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Acquia DAM (Widen)Uptempo
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
7.7
62 Ratings
6% above category average
Uptempo
-
Ratings
Dashboards7.759 Ratings00 Ratings
Standard reports7.354 Ratings00 Ratings
Custom reports7.143 Ratings00 Ratings
Data exportability8.243 Ratings00 Ratings
Content analytics8.046 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
7.9
83 Ratings
7% below category average
Uptempo
-
Ratings
Uploading assets8.482 Ratings00 Ratings
Downloading assets8.483 Ratings00 Ratings
Categories7.779 Ratings00 Ratings
Asset storage9.082 Ratings00 Ratings
Asset sharing8.982 Ratings00 Ratings
Asset search7.683 Ratings00 Ratings
Tagging system7.879 Ratings00 Ratings
Content editing7.163 Ratings00 Ratings
Embed codes7.855 Ratings00 Ratings
Metadata8.570 Ratings00 Ratings
Collections8.075 Ratings00 Ratings
User access7.677 Ratings00 Ratings
DAM Integrations7.858 Ratings00 Ratings
DAM API7.742 Ratings00 Ratings
Workflow automations6.740 Ratings00 Ratings
Related asset discovery7.250 Ratings00 Ratings
Best Alternatives
Acquia DAM (Widen)Uptempo
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 8.0 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.6 out of 10
MediaValet
MediaValet
Score 9.6 out of 10
Enterprises
MediaValet
MediaValet
Score 9.6 out of 10
MediaValet
MediaValet
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia DAM (Widen)Uptempo
Likelihood to Recommend
8.0
(188 ratings)
8.3
(24 ratings)
Likelihood to Renew
7.5
(10 ratings)
6.4
(5 ratings)
Usability
7.7
(9 ratings)
8.2
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(176 ratings)
-
(0 ratings)
Online Training
9.1
(1 ratings)
7.3
(1 ratings)
Implementation Rating
8.8
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
7.9
(10 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Acquia DAM (Widen)Uptempo
Likelihood to Recommend
Acquia
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros
Acquia
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
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Cons
Acquia
  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Likelihood to Renew
Acquia
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability
Acquia
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
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Reliability and Availability
Acquia
Never had an issue where I was unable to access Widen.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Performance
Acquia
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Support Rating
Acquia
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Online Training
Acquia
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Implementation Rating
Acquia
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Alternatives Considered
Acquia
We decided to stick with Acquia DAM (Widen) in the short term but will be reviewing the options this or next year to better integrate with Social, Web, and Creative team needs. We use Sitecore for all our web services, so it needs to be compatible with that, Social also needs to integrate but is not fixed on a single system, but Canva would be a good fit. The creative team always prefers local storage to link to rather than the cloud due to speeds.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.
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Contract Terms and Pricing Model
Acquia
Can not give an accurate rating.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Return on Investment
Acquia
  • The Acquia DAM (Widen) helped our company transition more quickly to remote work, giving users access to files much faster than the company servers could.
  • The Acquia DAM (Widen) has given non-web devs the ability to quickly build clean web pages that share out marketing resources and information.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
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ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.