26 Ratings
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Score 6 out of 100
9 Ratings
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Score 7 out of 100

Attribute Ratings

  • Acquisio is rated higher in 1 area: Support Rating
  • Adgooroo, from Adthena (formerly from Kantar) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Acquisio

60%
15 Ratings
7.0

Adgooroo, from Adthena (formerly from Kantar)

70%
2 Ratings

Likelihood to Renew

5.4

Acquisio

54%
6 Ratings

Adgooroo, from Adthena (formerly from Kantar)

N/A
0 Ratings

Usability

6.0

Acquisio

60%
2 Ratings

Adgooroo, from Adthena (formerly from Kantar)

N/A
0 Ratings

Support Rating

8.2

Acquisio

82%
6 Ratings
8.0

Adgooroo, from Adthena (formerly from Kantar)

80%
2 Ratings

Implementation Rating

8.0

Acquisio

80%
4 Ratings

Adgooroo, from Adthena (formerly from Kantar)

N/A
0 Ratings

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
Anonymous | TrustRadius Reviewer

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

  • Competitive spend.
  • Keyword suggestions.
Joseph Alleruzzo | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
Anonymous | TrustRadius Reviewer

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Adgooroo, from Adthena (formerly from Kantar)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

No score
No answers yet
No answers on this topic

Support Rating

Acquisio

Acquisio 8.2
Based on 6 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

Adgooroo, from Adthena (formerly from Kantar) 8.0
Based on 2 answers
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer

Implementation Rating

Acquisio

Acquisio 8.0
Based on 4 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

Adgooroo, from Adthena (formerly from Kantar)

  • Ability to show competitive spend to clients for increased budget requests.
  • Save time on keyword ideas.
Joseph Alleruzzo | TrustRadius Reviewer

Screenshots

Adgooroo, from Adthena (formerly from Kantar)

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