25 Ratings
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Score 6.8 out of 100
26 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.5
Data Transfer
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.0
DSP integration
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
7.0

Ad Campaigns

Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.2
Ad campaign creation
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.6
Ad deployment
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.5
Display advertising
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.9
Ad display and retargeting segmentation
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
5.4
Sequence targeting
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
2.7

Ad Reporting & Analytics

Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.4
Ad dashboards
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.1
Ad performance reports
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad conversion tracking
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.2
Ad attribution reporting
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.1
Cross-channel ad management
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad forecasting and optimization
Acquisio
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
5.7

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Support Rating

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Implementation Rating

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Anonymous | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • High ROI in terms of quality content for reasonable reach & cost.
  • Expensive when compared to other programmatic networks.
  • Lower reach compared to Google.
Eamonn Kelly | TrustRadius Reviewer

Screenshots

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquisio
6.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.6

Likelihood to Renew

Acquisio
5.4
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Usability

Acquisio
6.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Support Rating

Acquisio
8.2
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Implementation Rating

Acquisio
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

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